Listline e-Newsletter 11/10/06
* Shall We Dance
* Seasonal Decor
* Bauer Publishing Affluent Women
* KMC Marketing’s Competitive Runners
* PainVanish PIPs
* Positive Thinking Bind-in
* CFO Magazine Technology
* Introducing Michael C. Heaney from Millard Group
NEW LISTS
Shall We Dance
Some 850,000 names are offered on the Shall We Dance database. It features people who typically watch dancing competitions and purchase music. This file has been enhanced with transaction data to identify high, medium and low credit card activity. Sources include catalogs, e-mail and surveys.
Selections: Monthly hotline, lifestyle, recency, age, gender, telephone numbers, income, online buyers, ethnicity, fitness club members, music genre, club/association members, mail order buyers, dance style/lessons, book buyers, apparel buyers, credit cards, salon services, vitamin/herbal supplements, magazine subscribers, cable TV, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Seasonal Decor
Buyers of collectibles and decorations are listed on the Seasonal Decor file. It identifies almost 500,000 purchasers of products with religious, patriotic and other holiday themes. Direct mail, space advertising and telemarketing are the sources.
Selections: Monthly hotline, telephone numbers, ethnicity, homeowner, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Ken Wood at 864-962-0761 or [email protected]
Bauer Publishing Affluent Women
Professionals and other high-income individuals are named on the Bauer Publishing Affluent Women list. These 225,885 individuals range in age from the twenties through the fifties. This file is derived from Bauer’s direct mail magazine subscribers and book buyers.
Selections: Adult’s/child’s age, presence/number of children, child’s gender, lifestyle, recency, donors, interest, source, ethnicity, income, state/SCF/ZIP
Price: $95/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
KMC Marketing’s Competitive Runners
A list of 56,041 runners has been released by KMC Marketing Inc. These are runners nationwide who registered to participate in at least one race event within the last 12 months. Segments are available for marathon, half marathon and shorter race participants. Roughly one-quarter of these individuals are women.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
NEW INSERT MEDIA
PainVanish PIPs
HCI Direct Inc. now offers three PainVanish package insert programs that target individuals who purchased a topical remedy for pain relief. PainVanish New Starts, the largest PIP, will reach 495,000 men (25%) and women (75%) annually. The PainVanish step-up and multibuyer PIPs will reach 435,000 and 115,000 customers, respectively on an annual basis.
Price: $55/M to $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or [email protected] and Amy Walker Gatta at 203-532-3881 or [email protected]
Positive Thinking Bind-in
Guideposts has introduced a bind-in program for Positive Thinking Magazine. Some 1.5 million two-sided inserts will be bound in annually. This program will reach primarily women (85%). Only two inserts per magazine will be accepted. Inserts must be roughly 5-1/4 by 7-1/4 inches. Pre-printed inserts will not be accepted.
Price: $35/M
Contact: RMI Direct Marketing Inc., Hillary Taylor at 203-825-4631 or [email protected]
NEW SELECTS
CFO Magazine Technology
Various information technology selections have been added to the CFO Magazine Technology master file. These selects are derived from overlaid and survey data. A total of 85,000 subscribers are available.
Additional selections: Business/industry type, company size, gender, job title, sales volume, SIC code, Fortune 1000, installed platform, multi-pass, operating system, purchasing influence, state/SCF/ZIP
Price: $200/M (base)
Contact: MeritDirect, Chris Blohm at 914-368-1031 or [email protected]
MEET THE BROKER
Introducing Michael C. Heaney from Millard Group
This week, Meet the Broker features Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc. He’s a coach in his spare time and finds inspiration while hiking. To learn why Heaney believes list brokers are working harder than ever, Click here (directmag.com/meet_the_broker/heaney).
