* UpTown’s SOHO Shopper
* Pre-Natal
* Catholic Donor Mail Order Buyers
* China Pulse Opt-in E-mail
* Motley Fool Inside Value
* Auto Product Buyers
* Oxmoor House Survey Responders
* GoPromos
NEW LISTS
UpTown’s SOHO Shopper
A file that names 710,000 small office and home office (SOHO) buyers has been added to the UpTown list group. Ninety-five percent of those listed are homeowners earning an average of $75,000 a year. Virtually all made direct mail purchases and paid with credit cards.
Selections: Hotlines, demographics, lifestyle, frequent fliers, age range, credit card buyers, mail order buyers, gender, income range, marital status, number of children, state/SCF/ZIP
Price: $75/M
Contact: NameWorks Online, Katie Gallagher at 203-746-7389 or katie@nameworksonline.com
Pre-Natal
Expectant families are identified, as well as families with children 3 years old and younger. Direct mail surveys are the source for the 891,601 names listed here.
Selections: Trimester, birth month, recency, state/SCF/ZIP
Price: $125/M
Contact: Name-Finders Lists Inc., Bill Badiner at 415-955-8595, ext. 247 or Bill@namefinders.com
Catholic Donor Mail Order Buyers
Buyers who also make donations to a national charity are identified on this file. The last-12-month count exceeds 395,000; most are women. Direct mail and data overlays are the sources.
Selections: Hotlines, dollar amount, gender, state/SCF/ZIP
Price: $80/M (last-12-month names)
Contact: Direct Media Inc., John Briley at 203-532-3770 or jbriley@directmedia.com and Justine Ciocchi at 203-532-3737 or jciocchi@directmedia.com
China Pulse Opt-in E-mail
BDL Media Ltd. is offering e-mail addresses of 176,200 Chinese worldwide who’ve registered at the English-language Web site ChinaPulse.com. The site provides news and other information about China. Forty-six percent of those listed live in that country.
Selections: None
Price: $400/M
Contact: Bethesda List Center Inc., David James at 301-986-1455, ext. 4 or djames@bethesda-list.com
Motley Fool Inside Value
This is a list of investors who paid $200 to subscribe to the Motley Fool Inside Value newsletter. Nearly 12,000 names are on the file, including 9,468 actives. The Internet and direct mail are the sources.
Selections: State/SCF
Price: $200/M (base)
Contact: MetaResponse Group Inc., Diane Dubocq at 954-360-0644, ext. 217 or ddubocq@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com
Auto Product Buyers
Some 55,000 men who bought model-specific automotive products, key chains, mugs, calendars and similar items are identified on this list from Amos Publishing. Direct mail is the source.
Selections: Recency, state/SCF/ZIP
Price: $100/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or donnal@rubinresponse.com
NEW SELECTS
Oxmoor House Survey Responders
Three more interest categories have been added to this file. Gifts/collectibles offers 54,000 names, apparel 48,000 and gourmet coffee 18,000. In addition, more than 215,000 book buyers who responded to direct mail surveys are identified. The average age of those listed is 56; typical annual income is $57,151. No incentive was offered to generate survey responses.
Additional selections: Categories, hotlines, gender
Price: $95/M
Contact: Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or abergeron@millard.com and Joy Lewis at 603-924-9262, ext. 2113 or jlewis@millard.com
UPDATED LISTS
GoPromos
Hotline selection prices have increased $5/M for the GoPromos list, which names 67,451 buyers, including 12,090 from the last 12 months. The average order was $260 for imprinted pens, key tags, mugs and executive gifts.
Selections: Gender, number of employees, SIC code, sales volume, title, contact name, state/SCF/ZIP
Price: $105/M (base)
Contact: Walter Karl Inc., Tracey Bausano at 845-732-7092 or tracey.bausano@walterkarl.infousa.com
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