Listline e-Newsletter 07/20/06
* Show Me the Money
* Newspapers America
* Cellular Subscribers Multi Channel File
* Design Equine Buyers
* Revatrol Health Product Buyers
* Government Grant Users
* Specialty Merchandise
* Charles Tyrwhitt
NEW LISTS
Show Me the Money
Consumers who reported that they have excellent, good, fair or poor credit have been assembled to launch the Show Me the Money list. The count exceeds 3.1 million names. Online surveys are the source.
Selections: Hispanic, African American, adult’s/child’s age range, catalog/mail order buyers, health and fitness, golf players, gardening, fine food/wine, home improvement, sweepstakes and contests, NASCAR fans, boat owners, hotlines, income range, lifestyle, homeowner, mail order buyers, credit card buyers, education, presence of children, teenagers, gender, state/SCF/ZIP
Price: $75/M
Contact: Media Heights, Andrea Senteney at 800-379-6147, ext. 101 or [email protected]
Newspapers America
More than 2.3 million monthly hotline subscribers to local and regional papers are named on the Newspapers America file. The source is direct to publisher.
Selections: Hotlines, gender, presence of children, length of residence, homeowner/dwelling type, new credit card, credit card type, first time credit card user, number of credit cards/limit, age, income, ethnicity, book/magazine buyer, state/SCF/ZIP
Price: $100/M (base)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
Cellular Subscribers Multi Channel File
Postal and e-mail addresses are available on the Cellular Subscribers Multi Channel file. In excess of 1.6 million records are available. Sources include Web site co-registration.
Selections: E-mail, carrier brand, gender, age, cell phone number
Price: $55/M
Contact: Nobel Ventures, Sandra Petrin at 800-299-8280 or [email protected]
Design Equine Buyers
A total of 69,245 names are offered on the Design Equine Buyers list. These consumers spend an average of $100 on products from the Equestrian Influence catalog. No telemarketing is allowed. The sources are the Internet (37%) and space advertising (63%).
Selections: Hotlines, gender
Price: $90/M
Contact: Chilcutt Direct Marketing, Jane McCoy at 405-478-7245, ext. 120 or [email protected]
Revatrol Health Product Buyers
Some 14,087 names are available on the Revatrol Health Product Buyers list. These consumers spent $40 to $180 to purchase a supply of Revatrol red wine capsules. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $130/M
Contact: Macromark Inc., Star Rell at 845-230-6300, ext. 331 or [email protected]
Government Grant Users
Individuals who applied and received information are named on the Government Grant Users master file. Nearly 300,000 names are available. Sixty-three percent are married. Direct mail is the source.
Selections: Monthly hotline, age, gender, presence of children, homeowner, married, college graduates, state/SCF/ZIP
Price: $75/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
CANADIAN LIST NEWS
Specialty Merchandise
Specialty Merchandise Corp. now offers a 29,603-name Canadian segment on its list. The overall universe exceeds 3.6 million names. Those listed spent $350 in response to work-at-home business opportunity offer. Sources include direct response television, space ads, direct mail and the Internet.
Selections: Gender, age, income, state/SCF/ZIP
Price: $160/M (Canadian names)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
NEW SELECTS
Charles Tyrwhitt
A catalog requesters selection has become available on the Charles Tyrwhitt men’s apparel buyers file. More 22,000 last-12-month requesters are offered, in addition to last 3- and 6-month requesters. Eighty percent of these individuals are women, typically 30 to 65, with $90,000 average household incomes. Direct mail is the source.
Additional selections: Hotlines, dollar, gender, Internet, women’s product, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Yvonne Mathews at 603-924-9262, ext. 2263 or [email protected]
