* National Peace Corps Association
* Penton Media E-Mail Files
* Cygnus Business Media E-mail Lists
* Abuela Rosa Spanish Mail Order Buyers
* Viarex Labs
* Good Cookbook Club Reactivation Ride-along
* Listdata Lands Brokerage Contract With NY Police Foundation
* People in the News
* Short Cuts
NEW LISTS
National Peace Corps Association
An 89,352-name membership roster has become available from the National Peace Corps Association. This organization serves Peace Corps staff and volunteers with subscriptions Worldview magazine. The file is comprised of both members and alumni. Members paid $50 in annual dues. Ninety-six percent of these individuals are college graduates.
Selections: Home address, state/SCF/ZIP
Price: $80/M
Contact: Infocus Marketing Inc., Heather Cantley at 800-708-5478, ext. 3262 or [email protected]
Penton Media E-Mail Files
Penton Media Inc. has introduced a dozen lists of e-mail newsletter subscribers. All identify subscribers to Windows IT Pro magazine who requested free e-mail newsletters. Some 385,000 opt-in subscribers are available from such newsletters as Windows IT Pro Update (116,161 e-mail addresses) and SQL Research (1,990 e-mail addresses). These files are comprised of systems administrators, IT managers, technology users and developers.
Selections: Business/home address, gender, state/SCF/ZIP
Price: $445/M
Contact: MeritDirect, Chris Blohm at 914-368-1031 or [email protected]
Cygnus Business Media E-mail Lists
Five construction equipment industry e-mail lists from Cygnus Business Media have come on the market. Among them are subscribers to Asphalt Contractor, Concrete Concepts, Equipment Today, Rental Product News and Pavement magazines. The e-mail counts range from 24,259 to 4,498. Corresponding postal files were already available.
Selections: Business type, title, state/SCF/ZIP
Price: $350/M (e-mail files)
Contact: Information Refinery Inc., Brian Clotworthy at 800-529-9020, ext. 28 or [email protected]
Abuela Rosa Spanish Mail Order Buyers
More than 25,000 Spanish-speaking consumers are listed on the Abuela Rosa Spanish Mail Order Buyers file. These individuals purchased a variety of “spiritual” products such as oils, gemstones and jewelry within the last 12 months. Space advertising is the source. No telemarketing is allowed.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-306-5213 or [email protected]
Viarex Labs
This list identifies primarily men who purchased Viarex, a sexual potency product for $100. The first quarterly hotline count is 4,000. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $130/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
NEW INSERT MEDIA
Good Cookbook Club Reactivation Ride-along
Doubleday Entertainment’s Good Cookbook Club Reactivation Ride-along program reaches members who fulfilled purchase commitments and left the club in good standing. An estimated 3.1 million packages will be mailed annually. Only one insert per package will be accepted. Inserts must be between 3-1/2 by 5-1/2 inches to 5-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $50/M
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]
IN THE NEWS
Listdata Lands Brokerage Contract With NY Police Foundation
Listdata Management Services Inc. has been named as the exclusive list broker for the New York City Police Foundation, under a one-year contract.
Vice president of list brokerage, David Brill will serve as the lead broker on this account, in addition being named as the foundation’s mailing consultant.
“I’m looking for donor files and philanthropic lists of people who either live in New York or have roots in New York. We’re looking not just for small $10 donors, but especially for $250-plus donors,” Brill said.
List criteria will include selected age groups in specific geographic regions. The foundation presently mails quarterly, but it plans to increase its mailing frequency to monthly starting in 2007, according to Brill.
An affiliated company, Listdata Computer Services has been hired to perform list service bureau work for the police foundation as well, Brill said.
For more information contact Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected]
People in the News
Nancy E. Fagan has been appointed as business development manager at Medical Marketing Solutions Inc. Fagan has more than 15 years experience in medical list sales and direct marketing. She previously worked for SK&A Information Services Inc.
Debbie Zetwick joined Mokrynskidirect as a sales executive in the list management division. Zetwick has more than 15 years of direct marketing experience. Most recently she worked for the cataloger Boston Proper Inc.
Short Cuts
Barb Stanley, principal of Stanley Marketing Solutions, has a new phone number and e-mail address. They are 219-979-2627 and [email protected]. This recently formed list management firm company expects to launch a Web site by month’s end.
Network
