* Dews Twenty First Century Health Products
* Sweepstakes Incentives Plus
* Employee Motivators Master File
* Mundo Latino Catalog MOBs
* King Size
* MetaBase B-2-B Expansion Due in October
* Accounts Moving to New Managers Today
* Doubleday Book-of-the-Month-Club
* Central Park Conservancy
LISTS UNDER NEW MANAGEMENT
Dews Twenty First Century Health Products
Natural health products marketer Dews Twenty First Century has appointed Lake Group Media Inc. as its list manager. These 37,746 men and women spent an average of $27 per order in response to direct mail. MKTG Services was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Swiss Labs, Indiana Botanic Garden, Life Extension Foundation, Biowell, Health Science Institute, Biotech Research, Nutri-Health Inc., Real Health Magazine
Price: $130/M
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
NEW LISTS
Sweepstakes Incentives Plus
Consumers who responded to a direct mail sweepstakes and then were up-sold various services for $20 per month, such as a travel club or magazines, are listed on the Sweepstakes Incentives Plus file. The counts for February, March and April range from 92,063 to 101,282.
Selections: Gender, state/SCF
Price: $90/M
Contact: Net60 LLC, Chaim Lazar at 201-833-9003 or [email protected]
Employee Motivators Master File
Human Resources professionals from a variety of industries are identified on the Employee Motivators Master File. A total of 68,237 records are available. This file includes managers, directors, office administrators and recruiters. Direct mail and the Internet are the sources.
Selections: Number of employees, sales volume ranges, state/SCF/ZIP
Price: $110/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Mundo Latino Catalog MOBs
Spanish-speaking buyers are named on the Mundo Latino Catalog Mail Order Buyers list. A total of 6,782 records are available. Products sold include health and beauty products, electronics, religious and cartoon videos and toys. The unit of sale is $100.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or [email protected]
NEW INSERT MEDIA
King Size
Brylane Inc. recently launched a blow-in program for its King Size specialty catalog division targeting men who wear large clothing sizes. No more than one insert per catalog will be included in 25 million King Size catalogs mailed annually. Inserts must be 3-1/2 by 5 inches to 5-1/2 by 6 inches, weighing no more than .25 ounce.
Price: $35/M
Contact: Media Horizons Management, Rachel Mines at 203-604-1786 or [email protected] and Kia Baker at 203-604-1794 or [email protected]
IN THE NEWS
MetaBase B-2-B Expansion Due in October
MetaResponse Group Inc. has plans to launch additional list segments in October for its new MetaBase Business Master File, which is presently comprised of nine separate segments based on job title and industry. A new database division has been established that’s being led by Raechel Sorge, MetaBase administrator. Additional list segments will likely to be introduced that target companies in the services sector, including retailers, but nothing definite has been decided yet, said Al DiBlasi, vice president of marketing at MetaResponse, based in Deerfield Beach, FL.
Accounts Moving to New Managers Today
Several list management appointments announced over the last several weeks become effective starting today. Walter Karl Inc. assumes management of the catalog and insert media programs for Casual Male Retail Group Inc. Worldata takes on management of Gruner+Jahr USA’s subscription lists for Inc. and Fast Company magazines. MeritDirect consolidates its account with CFO Publishing Corp., as it becomes manager of the CFO magazine postal file.
SPECIALS!
Doubleday Book-of-the-Month-Club
Through the end of July the Canadian Doubleday Book-of-the-Month Club package insert and ride-along programs are steeply discounted for mailers willing to test both programs. A $20/M discount is being offered for ride-along tests and a $60/M discount is being offered for PIP tests. Roughly 275,000 ride-along pieces are mailed per month. An estimated 75,000 packages are shipped each month. Contact Cornerstone Group of Companies, Lynda Robinson at 416-932-9555, ext. 117 or [email protected] and Richard Todd at 416-932-9555, ext. 136 or [email protected]
Central Park Conservancy
A $10/M discount off the base rate is being offered for new tests of the Central Park Conservancy list until July 31. This is a universe of 46,000 donors. Contact ALC Data Management, Rich DiVirgilio at 914-524-5227 or [email protected]
Network
