Listline e-Newsletter 05/24/05
* Stacks and Stacks
* PennWell E-mail Lists
* Performance Plus Lists
* TV Shoppers
* Rock the Vote
* Caribbean Luxury Travel Enthusiasts
* Executive Business Professionals From CMP
* Beckett Files
* Breck’s Dutch Bulbs
LISTS UNDER NEW MANAGEMENT
Stacks and Stacks
Mokrynskidirect has been chosen as manager of the Stacks and Stacks list. A total of 90,853 buyers from the last 12 months are available. The average order for products used for storage or organization and other products is $90. Direct mail and the Internet are the sources. ALC of New York LLC was the prior list manager.
Selections: Hotlines, gender, dollar amount spent (ranges), state/SCF/ZIP
Sample tests: Hammacher Schlemmer, Home Trends, Improvements Catalog, Home Decorators Collection
Price: $115/M (last-12-month buyers)
Contact: Mokrynskidirect, Michele Ennis at 201-487-8181, ext. 663 or [email protected]
NEW LISTS
PennWell E-mail Lists
PennWell Publishing Co. has launched a portfolio of 16 e-mail newsletter subscription lists. Among the files offered are the Advanced Packaging, Cabling Installation and Maintenance, Cleanrooms, Electronic Publishing, Lightwave, Portable Design and Waterword e-newsletters. These titles reach engineers, researchers, professionals who work in contamination control and electronic publishing professionals, among others. The counts for the various files range from 1,212 to 27,529.
Selections: State/SCF/ZIP
Price: $425/M
Contact: Statlistics, Dolores Broderick at 203-778-8700, ext. 112 or [email protected]
Performance Plus Lists
A new group of enhanced lists called Performance Plus has been introduced. This is a portfolio of 16 lists comprised of consumers who recently received a new bank or retail credit card and have completed their first transaction. The Performance Plus Consumer Master File contains more than 12.7 million records. Each file was overlaid with different types of data. Statistical models and predictive behavioral scores are available. The individual files identify affluent households, African Americans, Catholics, seniors and young families, in addition to other types of list segments.
Selections: Hotlines, adult age, adult/child gender, child age range, presence of children, credit card type, ethnicity, income, interest, language preference, mail order buyers, donors, marital status, monthly hotline, Nielsen county, religion, change of address, state/SCF/ZIP
Price: $65/M to $95/M (base)
Contact: Direct Media Inc., Heather Winnicki at 203-532-3831 or [email protected]
TV Shoppers
Nearly 3.3 million men and women who responded to television offers are identified on the TV Shoppers list. The median age of these individuals is 44, median income $60,000. The sources include DRTV transaction data and surveys
Selections: Monthly hotline, gender, age, income, children, ethnicity, gift buyers, Internet connected, travelers, investors, beauty product buyers, music/sports interest, book buyers, magazine subscribers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected]
Rock the Vote
A list of 720,744 members of Rock the Vote was recently released. This nonprofit organization encourages young citizens to vote in elections. Members typically 18 to 34 donated an average of $25. The Internet is the sole source.
Selections: Gender, hotlines, date of birth, enhancements, income ranges, age ranges, presence of children/age ranges, party affiliation, state/SCF/ZIP
Price: $75/M (last-12-month members)
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]
Caribbean Luxury Travel Enthusiasts
Consumers who filled out surveys at Luxurytravelguides.com and other Web sites indicating an interest in Caribbean travel have been assembled on the Caribbean Luxury Travel Enthusiasts file. There are 251,628 e-mail addresses and 122,965 postal records available. These individuals said they had plans to travel within the next 12 months. This data is part of the Affluent Americans Database.
Selections: Destination interest, scuba diving, golf, sailing/boating, behavior, income, presence of children,hotline, state/SCF/ZIP
Price: $100/M (postal or e-mail records)
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or [email protected]
Executive Business Professionals From CMP
A combined list of subscribers to business-to-business magazines published by CMP Media LLC was recently launched. It contains 974,198 names. This file is available only for non-technical offers.
Selections: Gender, home address, job title, business/industry, state/SCF/ZIP
Price: $130/M
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or [email protected]
SPECIALS!
Beckett Files
A $10/M discount off the base price is available to new test mailers for any the 10 lists in the Beckett list group, which identify subscribers of various sports and children’s publications. The Beckett Sports Master File contains 56,936 records and the Beckett Children’s Publications Master File has 37,234 records. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]
Breck’s Dutch Bulbs
A $10/M discount off selects is being offered for all test orders of the Breck’s Dutch Bulbs list placed by July 15. Contact ALC Data Management, Tom McCulloh at 914-524-5238 or [email protected]
