* Health Benefits Direct
* Mountain Madness
* VNU Meeting Planners
* Cheryl & Co. Z-24 Enhanced
* Investors Alley
* Anatomy Worldwide
* Licensed Aviation Pilots Opt-in E-mail
* Capital and Crisis Newsletter
* Corrections
NEW LISTS
Health Benefits Direct
Health Benefits Direct Corp.’s database contains postal addresses for more than 1 million insurance buyers and inquirers. E-mail addresses are available for 966,697. The source is online registration at various Web sites.
Selections: Age range, marital status, telephone numbers, income range, demographic, weight range, smoker, health conditions, ailments, self-employed, domain, hotlines, presence of children, gender, state/SCF/ZIP
Price: $90/M (postal addresses); $175/M (e-mail addresses)
Contact: Kroll Direct Marketing Inc., Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
Mountain Madness
Two million winter recreational enthusiasts are identified. The file names 1.4 million skiers, 985,000 snowboarders and 365,000 snowmobile riders. Sources include direct mail surveys and public records.
Selections: Lifestyle, telephone numbers, hotlines, state/SCF/ZIP
Price: $80/M
Contact: Catamount Group, Kate Hauspurg at 203-778-4110 or [email protected]
VNU Meeting Planners
Approximately 230,000 postal and 107,764 e-mail addresses can be found on the VNU Meeting Planners database. It includes names of subscribers to such publications as Successful Meetings and Meeting News, along with executives who subscribe to other VNU publications and indicated they were involved in planning meetings or sales presentations.
Selections: Industry, job function, telephone numbers, state/SCF/ZIP
Price: $140/M (postal addresses); $300/M (e-mail addresses)
Contact: Edith Roman Associates Inc., John Lo Giudice at 845-731-2752 or [email protected] (postal addresses) and ePostDirect, Wayne Nagrowski at 845-731-3854 or [email protected] (e-mail addresses)
Cheryl & Co. Z-24 Enhanced
Demographic data from Experian and CircBase subscriber information are included in this enhanced file. Some 152,132 who bought cookies, other baked goods and gifts over the last 12 months are listed. The average unit of sale was $90. Sixty-four product category selects are available.
Selections: Age, income, presence of children, product categories, demographics, Z-24 enhanced, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Audrey Wallis at 603-924-9262, ext. 2337 or [email protected]
Investors Alley
Subscribers to The Market Cap newsletter are available from Investors Alley Corp. The quarterly hotline names 145,805 subscribers. Investors Alley’s file is comprised of investors, active traders and corporate executives. The source is direct to publisher online.
Selections: Age, state/SCF/ZIP
Price: $125/M (quarterly hotline)
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]
Anatomy Worldwide
This is a file of professionals who specialize in animals or plants. Some 66,670 postal addresses, 18,864 telephone/fax numbers and 2,949 e-mail addresses are listed. Data is derived from Frankform’s Worldwide Executive and Professional database. Sources include telemarketing, on-site interviews and other research.
Selections: Work type, state/SCF/ZIP
Price: $245/M (postal addresses); $345/M (telephone/fax numbers); $475/M (e-mail addresses)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or [email protected]
NEW COMPILED LISTS
Licensed Aviation Pilots Opt-in E-mail
This list offers more than 25,000 pilots’ e-mail addresses. State licensing records are the source.
Selections: Fine dining, travel, sports/recreation interests, private/commercial license holders, student pilots, gender, age, income, credit card, gender, household income, marital status, credit card, state/SCF/ZIP
Price: $125/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
UPDATED LISTS
Capital and Crisis Newsletter
The Fleet Street U.S. Letter list has been renamed Capital and Crisis Newsletter. This file names 17,800 active subscribers; 9,200 former subscribers from 2005 and 2004 are listed as well. The average unit of sale was $60. Direct mail and Web pages are the sources.
Selections: Gender, state/SCF/ZIP
Sample usage: Eagle Publishing, 21st Century Investor, Fidelity Independent Advisor, Financial Gateway to Asia, Gold Rarities Gallery, Henry-Madison Research, MCI Technologies, Oil and Energy Report, Outstanding Investments, Sound Advice, TCI Enterprises Inc., Street Authority LLC
Price: $200/M (active subscribers)
Contact: NameBank International, Beth Principe at 410-783-8460 or [email protected]
Corrections
Specialists Marketing Services Inc.’s new business-to-business division (formerly Transcontinental Direct List Services) will remain in Bohemia, NY. Files moving to Specialists include ITEC and ad:tech (Listline, May 16).
Eighty percent of the names on the Independent Small Business master file (Listline, May 15) are men, according to a revised data card issued by Listdata Management Services Inc.
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