* Rodale’s List Portfolio
* TechTarget Postal and E-mail Files
* Forest Products Equipment
* Casual Male
* Millionaires-Secret.com
* Womanswork
* Dog’s Outfitter
* Kiddo Music
* Correction
LISTS UNDER NEW MANAGEMENT
Rodale’s List Portfolio
Rodale Inc. has named ALC Data Management to oversee its list portfolio, excluding insert programs. The appointment includes the Rodale Whole Life U.S. master file, a list with more than 7.6 million names that identifies subscribers to Rodale’s magazines and its product buyers. The master file is enhanced with data from numerous sources, including InfoBase, Experian, Equifax and E-Tech. Magazine subscriber lists, various book buyer files and Canadian names are available separately. Among the magazine titles that Rodale publishes are Backpacker, Best Life, Men’s Health, Prevention and Runner’s World. Inquiries for telemarketing will be considered. Millard Group Inc. formerly managed these lists.
Selections: Subscriber/buyer/member/change of address hotlines, demographic, ethnicity, gender, gift givers, lifestyle, magazine subscribers/book buyers only, multibuyers, paid, renewals, source, province state/SCF/ZIP
Sample usage: Salesian Missions, St. Mary’s Food Bank, San Diego Zoo, NAACP, Lincoln Direct, Blue Cross/BlueShield, Dr. Leonard’s Health Products, HCI Direct, Midnight Velvet, Harriet Carter Gifts, Figi’s catalog, Seventh Avenue, Lippenwald Inc., AAA Club membership, General Motors U.S., National Geographic Society, Frank Cawood & Associates, Reader’s Digest, Publisher’s Clearing House
Price: $100/M (subscribers, buyers and members)
Contact: ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected] and Lori Magill-Cook at 609-580-2777 or [email protected]
TechTarget Postal and E-mail Files
MeritDirect has been appointed manager of TechTarget’s postal and e-mail master files and individual lists. The largest, TechTarget postal master file, contains 555,442 records. “TechTarget serves more than half a million executives through its Web-based, magazine subscription, e-newsletter and event products,” said Jeff Moriarty, vice president of list management at MeritDirect, in a statement. TechTarget offers e-mail, Canadian and international master files in addition to postal and e-mail lists from its publications. Other files provide records from Storage Magazine and the Security Wire Digest e-mail newsletter, among others. Counts for these other lists range from 31,080 to 296,495. Direct Media Inc. was the prior list manager.
Selections: State/SCF/ZIP
Price: $175/M to $500/M (base)
Contact: MeritDirect, Jeff Moriarty at 847-492-1350, ext. 14 or [email protected] and Kevin Daly at 914-368-1069 or [email protected]
Forest Products Equipment
Moose River Publishing has chosen Information Refinery Inc. to represent the subscription list of Forest Products Equipment magazine. This publication has 20,135 subscribers who work in the forest products industry. Subscribers include individuals responsible for managing logging and sawmill operations, wood composition panel production, timber merchants and forestry associations. Direct Media Inc. previously managed this list.
Selections: Type of business, job title, gender, state/SCF/ZIP
Sample usage: Conney Safety Products, Faircount LLC, Gempler’s, Office Depot
Price: $110/M
Contact: Information Refinery Inc., Brian Clotworthy at 800-529-9020 or [email protected]
NEW LISTS
Casual Male
Casual Male Retail Group Inc. plans to launch the Casual Male list of catalog and Internet buyers on June 1. A total of 91,715 customers from the last 12 months are on file, in addition to 6,000 monthly catalog requesters.The average unit of sale is $100 for apparel designed to fit big and tall men. Seventy percent of these customers are men and homeowners. Three-quarters are married with a $70,000 average income.
Selections: Hotlines, dollar purchase (ranges), credit cards, multibuyers, product, Internet source, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]
Millionaires-Secret.com
A postal master file with 689,732 buyers and inquirers derived from the Millionaires-Secret.com Web site has been introduced. Those listed include opportunity seekers who purchased information about home-based businesses for $40 to $100. The Internet and direct mail are the sources of these records.
Selections: Telemarketing, hotlines, age, health and fitness, home office, homeowner, household income, mail order buyers, pet owners, presence of children, travel, state/SCF/ZIP
Price: $90/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
Womanswork
The Garden Group Inc. has launched Womanswork, a universe of 97,406 catalog buyers and requesters. Roughly 80% of this glove cataloger’s customers are women. The average customer is 40 with a $65,000 income. The average unit of sale is $45. The sources are direct mail and the Internet.
Selections: Gender, 6-, 12-month buyers, state/SCF/ZIP
Price: $90/M (base)
Contact: George-Mann Associates, Ilene Schein at 732-303-0252 or [email protected]
Dog’s Outfitter
A list of 51,031 last-12-month buyers from the Dog’s Outfitter catalog and Dog.com Web site has come on the market. These pet owners, 65% women, spent an average of $115. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: List Locators & Managers, Roxanne Hatfield at 913-338-5055, ext. 241 or [email protected]
Kiddo Music
The Internet retailer of children’s music and videos Kiddo Music has released a list of 21,562 buyers at postal addresses. Eighty-six percent of these customers are women, average age 32, with a median household income of $63,000. However, gender is not selectable. The average unit of sale is $29.
Selections: Dollar amount spent (ranges), state/SCF/ZIP
Price: $85/M (base)
Contact: D-J Associates, Kristina DiFrancesco at 203-431-8777, ext. 114 or [email protected]
Correction
In an item about the Petals list managed by ALC of New York LLC (Listline, May 13), Caroline Gensone’s e-mail address should have read [email protected]
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