* New York Times
* Gevalia Kaffe Enhanced Files
* ABA Book Buyers/Donors
* LinenSource Enhanced
* Singles Online
* African Americans/Latinos On the Move
* Fingerhut Blow-in
* People in the News
LISTS UNDER NEW MANAGEMENT
New York Times
The New York Times’ subscribers list has become available again after being off the market for an extended period. ALC Data Management has been appointed to oversee these 1.1 million records. The average income of subscribers is $91,130. The source is 92% direct-to-publisher.
Selections: Hotlines, age, gender, home/business, source, state/SCF/ZIP
Price: $135/M
Contact: ALC Data Management, Bruce Hammer at 914-524-5233 or [email protected] and Dennis Malaspina at 609-580-2944 or [email protected]
NEW LISTS
Gevalia Kaffe Enhanced Files
Four newly enhanced Gevalia Kaffe list segments with additional selects have come on the market. The largest in the group Gevalia Kaffe Ethnic Collection contains more than 1.2 million records overlaid with InfoBase data to identify buyers by ethnicity. Selects for child age and gender are offered on the Gevalia Kaffe Family Collection list consisting of 834,764 records. The other new files Gevalia Kaffe health and fitness collection and pet collection files, contain 937,693 and 805,474 records, respectively. The fitness segment includes selects such as health and natural foods, bicycling, diet and weight control and running. Separate dog and cat owner selects are available the pet collection segment. Direct mail is the source for these files.
Selections: Ethnicity, children age ranges, number of children in household, fitness interests, pet/dog/cat owners, age, gender, income, lifestyle, marital status, recency, donors, method of payment, source, state/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
ABA Book Buyers/Donors
The American Bar Association has released lists of 67,186 book buyers and 68,356 donors to the ABA Fund for Justice and Education, each from the last 12 months. The book purchases were made from one or more of 13 major legal categories, including business law, litigation and law practice management. The donors contributed between $15 and $150.
Selections: Specialty, area of concentration, company size, year of graduation, admitted to bar, student, age, practice setting, business/home address, gender, state/SCF/ZIP
Price: $135/M (book buyers); $75/M (donors)
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
LinenSource Enhanced
An enhanced LinenSource home furnishings purchasers file has been launched. A total of 269,760 catalog buyers from the last 12 months are named. The list features new selections for age, marital status, ethnicity, income, length of residence, presence of children, average last purchase and donors.
Additional selections: Hotlines, product, credit card, multibuyers, dollar amount spent (ranges), state/SCF/ZIP
Price: $119/M (last-12-month buyers)
Contact: Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
Singles Online
Single men and women, median age 26, who registered at a Web site to receive information about product discounts, entertainment and financial news are named on the Singles Online list. Nearly 3.3 million e-mail addresses are available. Additional mail order buyer, demographic and other data were overlaid.
Selections: Postal address, gender, age, income, music/sports interest, magazine subscribers, apparel shoppers, sweepstakes entrants, travelers, investors, pet owners, donors, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
African Americans/Latinos On the Move
Data from multiple sources have been assembled to introduce ethnic new mover lists identifying African Americans and Spanish speaking consumers. The African Americans On the Move file contains more than 1.1 million last-12-month new movers. Similarly, the Latinos On the Move list contains 791,585 records. The sources include address changes from magazine publishers, financial institutions and public records.
Selections: Hotlines, gender, telephone numbers, mail order buyers, age ranges, income, credit cardholders, homeowners/renters, presence of children, pet owners, donors, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or [email protected]
NEW INSERT MEDIA
Fingerhut Blow-in
Fingerhut Direct has launched a catalog blow-in program. Roughly 35 million catalogs are mailed annually. This audience is 83% comprised of women and 64% homeowners. The average household income is $35,000. Inserts must be between 3 by 3 inches and 6 by 6 inches, weighing up to .25 ounce.
Price: $35/M
Contact: Singer Direct Inc., Laurie DeLuca at 914-472-8819 or [email protected]
IN THE NEWS
People in the News
Larry Buchweitz has been appointed vice president of strategic development at MKTG Services, based in Newtown, PA. Buchweitz has more than 25 years of direct marketing experience, including positions he held at Market Data Retrieval, Experian and CMG Direct, which is now a division of MKTG.
Amy J. Langer recently joined Adrea Rubin Management Inc. in New York as a sales manager. Langer will work on a variety of accounts including Figi’s Fancy Foods and Gifts, Acting Their Age, Datarich DVIC and Scout Media’s Sports Publishers of America. She previously worked for Direct Media Inc.
Network
