* For Him Magazine
* America’s Emerging Middle Class
* PeopleSoft Users Worldwide
* FansUNITED Lifestyle Enhanced Music Photo
* Business Intelligence Data Warehouse
* Shulman’s Sports Collectibles
* Miracle Breakthrough Labs
* AxisInfo Online Travel Responders
* Referee Magazine
* Clarification
LISTS UNDER NEW MANAGEMENT
For Him Magazine
Worldata has been appointed manager of the For Him Magazine (FHM) list portfolio, effective June 1. There are 770,606 records available from this men’s lifestyle title. Subscribers’ median age is 27; median household income $67,674. The appointment covers several lists including FHM postal and e-mail lists, including FHM Female Subscribers, FHM Change of Address and FHM Canadian Subscribers. Direct Media Inc. has been managing these records.
Selections: Gender, hotline, home/business address, state/SCF/ZIP
Sample usage: Columbia House, ESPN, MBNA, Time Warner, Sprint, Sports Illustrated
Price: $100/M to $125/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
America’s Emerging Middle Class
A new list group called America’s Emerging Middle Class (AEMC) has been launched with a master file that consists of 30 million records and 12 separate sub-files. The master file combines unduplicated buyers and individuals who responded to a variety of offers. The types of offers that generated response include credit cards and other financial offers, travel, savings clubs, magazines, health and beauty products, business opportunities and sweepstakes. The sources are direct mail, space advertising and television. Separate AEMC files are available for music buyers, loan applicants, magazine subscribers and unsecured catalog card applicants, to name a few.
Selections: Monthly hotline, gender, age, income, state/SCF/ZIP
Price: $90/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
PeopleSoft Users Worldwide
An international list of PeopleSoft software customers has been assembled from the Worldwide Executive and Professional Database from Frankform. The new PeopleSoft Users Worldwide file contains more than 1.4 million names, including 312,811 U.S. records. This file includes executives involved in human resources, supply chain management, enterprise resource planning, customer relationship management and compliance. Postal, telephone, fax and e-mail records are available. The sources are telemarketing, on-site interviews and other research.
Selections: Job function, income, gender, business/industry, company size, country
Price: $245/M (postal records); $345/M (telephone/fax records); $475/M (e-mail records)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or [email protected]
FansUNITED Lifestyle Enhanced Music Photo
The international photo agency FansUNITED Inc. has introduced an enhanced postal file comprised of concert attendees who purchased photographs. The FansUNITED Lifestyle Enhanced Music Photo buyers file identifies 130,834 U.S. customers, including 106,144 women. FansUNITED distributes postcard coupons at concerts for generating inquiries to sell photographs by mail. Some e-mail addresses are available as well. The unit of sale is $33.
Selections: Adult age range, presence/age of child, occupation, education, interests, mail order buyer categories, retail buyer categories, donors, ethnicity, religion, real estate data, music/sports interests, type of credit card, gender, telephone numbers, state/SCF/ZIP
Price: $90/M (postal records); $225/M (e-mail records)
Contact: Kroll Direct Marketing Inc., Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
Business Intelligence Data Warehouse
Three new list segments have been assembled with data from the Internet and Technology Marketplace Database. The largest file Business Intelligence Data Warehouse contains 404,456 postal records, including 276,172 with telephone numbers. In addition, there are 2,585 Canadian names. The other new segments identify professionals concerned with business process management or enterprise application integration, including technology development management. All this data is derived from subscribers who have indicated a product or service that’s of interest to them, including for example those concerning data warehouses or data storage. Sources include subscriptions and attendees in the high-tech marketplace.
Selections: Job title/function, business type, number of employees, product, operating system, state/SCF/ZIP
Price: $205/M (postal records); $250/M (postal and telephone
records)
Contact: Transcontinental Direct List Services, Patti Niebling at 631-218-0389, ext. 202 or [email protected]
Shulman’s Sports Collectibles
The names of 146,877 sports memorabilia collectors are identified on the Shulman’s Sport Collectibles file. These individuals, 90% men, spent $75 to $5,000 for memorabilia from professional baseball, football and hockey teams. The sources are direct mail, Internet, auctions and conventions.
Selections: Franchise, quarterly hotline, state/SCF/ZIP
Price: $105/M
Contact: SanMar Associates Inc., Maryl Bogge at 201-262-7340, ext. 3 or [email protected]
Miracle Breakthrough Labs
Buyers of a product called Amazon Maximum Power Formula No. 1 are named on the Miracle Breakthrough Labs list. This is a universe of 4,886 purchasers of a men’s potency product in the first quarter. Women placed roughly 1% of these direct mail orders.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
SPECIALS!
AxisInfo Online Travel Responders
A $20/M discount off the regular fee is available for test orders of 100,000 or more monthly hotline names selected from the AxisInfo Online Travel Responders file. The monthly hotline contains more than 2.2 million records. Contact Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or [email protected]
Referee Magazine
Through Aug. 31 a $65/M test rate is being offered for the Referee Magazine list, reflecting a $25/M discount off the base rate for active subscribers. This file consists of 26,522 active and 13,396 former subscribers’ names. Contact Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
Clarification
The contact information for the BodyTrends.com list (Listline May 11) should have read Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected] The information submitted misidentified the contact person.
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