* NaturalBra Buyers
* BuildCentral.com
* The 10 Cities Sweepstakes
* Golden Acres Contest Players
* This Old New House
* Fairfield Resorts Ride-Along
* Consumer Passion Index
* Newport News
NEW LISTS
NaturalBra Buyers
Telebrands Corp. has introduced a list of customers who purchased NaturalBra brand brassieres for $20. Some 218,000 buyers from the last 12 months are available. Women made 99% of these purchases. The sources are 90% direct response TV and 10% space advertising.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp., Scott Kozlowski at 203-791-4422 or [email protected]
BuildCentral.com
Builders and general contractors who have registered at the BuildCentral.com Web site are now available on a list. A total of 11,049 individuals are named. The site provides access to a national database of more than 25,000 construction projects in the planning and pre-construction stages.
Selections: State/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., Brian Clotworthy at 800-529-9020 or [email protected]
The 10 Cities Sweepstakes
Some 150,000 retired individuals are identified on the 10 cities Sweepstakes list. The prize offered is a visit to 10 cities. The source is direct mail.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
Golden Acres Contest Players
Consumers entered a sweepstakes and paid $10 to receive merchandise are offered on the Golden Acres Contest Players list. This is a universe of 21,220 individuals. Sixty-six are percent women with a $26,000 average income. Direct mail is the sole source. No telemarketing is allowed.
Selections: Gender, hotline, state/SCF/ZIP
Price: $90/M
Contact: Millenium Direct Marketing, David Raff at 954-384-1557 or [email protected]
This Old New House
More than 1.2 million homeowners who have purchased an older house have been assembled on the This Old New House list. Separate counts are available for segments such as newlyweds and new families, among others. Direct mail and public records are the sources.
Selections: Year house built, retail/online/catalog buyer, hotline, telephone numbers, age, income, credit card, interest, state/SCF/ZIP
Price: $65/M
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected] and Loren Worley at 800-684-2180, ext. 210 or [email protected]
NEW INSERT MEDIA
Fairfield Resorts Ride-Along
Travel marketer Fairfield Resorts has launched a ride-along for targeting 6 million prospects annually. This is a prescreened audience of creditworthy households. The average age for targeted individuals is 45 with a $50,000 average income. Up to four pieces will be inserted in packages. The maximum size for inserts is 5-1/2 by 6 inches, weighing up to .50 ounce.
Price: $60/M
Contact: Catalyst Direct Marketing, Becky Santaniello at 201-405-1414, ext. 234 or [email protected]
NEW SELECTS
Consumer Passion Index
Numerous new selections were recently introduced to the Consumer Passion Index lifestyle database. These new selects include automotive, motorcycle and aviation, beauty and fashion, book buyers, donors, collectibles, hobbies and crafts, current events and history, entertainment, high-tech and computer, humor and comics, hunting and fishing, inspirations, nature and environment, opportunity seekers, personal finance, personalized and stationery, photography, rural and farming, seniors and travel. This database is derived from statistical models that ranks and scores individuals based on level of intensity of interest from high to low. These individuals have expressed their interests through catalog purchases, magazine subscriptions or specialized imprinting on checks or stationery. These records also include demographic, lifestyle and attitudinal data derived from KnowlegeBase Marketing’s AmeriLink consumer database.
Additional selections: Adult/child age, length of residence, estimated income, ethnic, gender, homeowner, recency, marital status, presence of children, state/SCF/ZIP
Price: $65/M
Contact: Mal Dunn Associates Inc., Rita Verna at 888-575-9528, ext. 214 or [email protected]
Newport News
Selections for Spanish-speaking, Catholic and Jewish customers were recently added to the Newport News apparel catalog file. A total of 52,859 Spanish-speaking, 543,508 Catholic and 44,590 Jewish buyers from the last 12 months are identified. The overall last-12-month file consists of more than 1.8 million records.
Additional selections: Dollar, hotlines, cash buyers, clearance merchandise, credit card, deferred credit, last purchase, multbuyers, product, single purchase, gender, state/SCF/ZIP
Sample usage: Alloy, Beauty Boutique, Carabella, Chadwick’s Fingerhut Corp., Frederick’s of Hollywood, La Redoute, Lerner, Victoria’s Secret, Windsor Collection
Price: $105/M
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or [email protected] and Liz Pereira at 603-924-9262, ext. 2581 or [email protected]
Network
