* PCH.com Donors
* U.S. Sweeps and Lottery Report Buyers
* Kamagra Male Enhancement
* Resort Travel Buyers
* Opus Financial Report
* Puzzled and Crossed
* Junonia Catalog Blow-in
* People in the News
NEW LISTS
PCH.com Donors
Publishers Clearinghouse has released 657,966 names of consumers who filled out an online survey at the PCH.com Web site in the last six months indicating their propensity to give donations to organizations they support. Seventy-one percent of those on this file are women. Some of these individuals also responded to an online sweepstakes.
Selections: Donor categories, hotlines, gender, home address, state/SCF/ZIP
Price: $91/M
Contact: 21st Century Marketing, Linda Chuntz at 631-306-5236 or [email protected] and Ginny Schaefer at 631-306-5251 or [email protected]
U.S. Sweeps and Lottery Report Buyers
Men and women who paid an average of $50 for a report about sweepstakes are found on the U.S. Sweeps and Lottery Report Buyers file. The count is 7.3 million for the last 12 months. National magazine space advertising is the source.
Selections: Monthly hotline, age, income, homeowner, presence of children, gender, state/SCF/ZIP
Price: $175/M
Contact: Rich List Co., Leslie Mandel at 212-737-8917 or [email protected]
Kamagra Male Enhancement
Consumers who purchased a dietary supplement called Kamagra and similar products for men’s sexually potency for $40 or more are named on a list. The count for the Kamagra Male Enhancedment file for last 12 months is 176,153. The sources are radio, space advertising, direct mail and the Internet.
Selections: Monthly hotline, age, credit card, gender, source, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
Resort Travel Buyers
Consumers who responded to an Internet offer are identified on the Resort Travel Buyers file. These individuals are typically 35 to 44 with a $75,000 average income. The count is 69,050 for both postal and e-mail records. Gender cannot be selected.
Selections: Age, income, telephone numbers, state/SCF/ZIP
Price: $90/M (postal records); $230/M (e-mail records)
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk at 913-686-2220 or [email protected]
Opus Financial Report
Subscribers to an international investor’s publication the Opus Financial Report and those who use its Web site are identified on a list with 5,421 records. Generally these individuals are looking for investment opportunities outside their own country. The sources are direct mail subscriptions and Internet registrations.
Selections: Country, gender, telephone/fax/cell numbers, job title, business name, e-mail, state/SCF/ZIP
Price: $375/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]
Puzzled and Crossed
A universe of 4.3 million individuals who like crossword puzzles, cryptograms and word searches has been assembled from direct mail and Internet survey data, in addition to predictive scoring, in addition to pyschographic and demographic data. The Puzzled and Crossed file offer postal and e-mail records are offered.
Selections: Hotlines, telephone numbers, age, income, credit card, interest, state/SCF/ZIP
Price: $65/M (postal records); $40/M (e-mail records)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected] and Loren Worley at 800-684-2180, ext. 210 or [email protected]
NEW INSERT MEDIA
Junonia Catalog Blow-in
The women’s apparel catalog Junonia has started a blow-in program. An estimated 4.5 million catalogs will be mailed this year. The target audience is 30 to 55 with a $50,000 to $75,000 household income. Up to two inserts will be blown in each catalog. Inserts must be between 3 by 5 inches and 4-3/8 b y 6 inches.
Price: $35/M
Contact: AM/Direct division Millard Group Inc., Paddy Upton at 603-924-9262, ext. 2385 or [email protected]
IN THE NEWS
People in the News
Fred Onemma has been promoted from senior account executive to director of list management at ALC of New York LLC.
Toronto-based 24/7 Canada Inc. recently brought several new executives on board. Paula Simoes was named director of e-mail services. She formerly headed the list management division at the Cornerstone Group of Companies. Diane Pinto was appointed account executive in the e-mail services department. Sean Perkins was hired as an account executive.
Network
