* Sporty’s Catalog Lists
* Business IT Edge Postal and E-mail
* Ultimate Dream Vacation Buyers
* RIA Federal Tax Handbook Buyers
* Green Thumb Lawn and Garden
* AceOffers CPAs and Accountants
* Traveling Consumers of Chile
* Republican Voter Files
LISTS UNDER NEW MANAGEMENT
Sporty’s Catalog Lists
Sportman’s Market Inc. has retained Millard Group Inc. to oversee the lists of four Sporty’s catalog titles it publishes. This appointment includes Sporty’s Pilot Shop, the largest file with 144,543 buyers from the last 12 months. The other files and last-12-month counts are Sporty’s Preferred Living, a general merchandise catalog with 54,180 buyers; Sporty’s Tool Shop, 51,285 records; and Sporty’s Wright Bros. Collection, 23,900 records. Names and Addresses Inc. was the prior list manager.
Selections: Dollar, recency, gender, promotional offers, state/SCF/ZIP
Sample usage: Air and Space Smithsonian, Aircraft Pilot Cards, Allen Brothers, Cyberguys, Flying Magazine, Aviation History, Brookstone, Nasa Patch, (Pilot Shop); Acorn Direct, Bullock & Jones, California Car Cover Co., Crate & Barrel, Gadget Universe, Grill Lovers, Home Trends, Picket Fence, Victoria’s Secret (Preferred Living); A.M. Leonard, Chef’s Catalog, Get Organized, Hammacher Schlemmer, Herrington, Tool Crib (Tool Shop); Flying Magazine, National Geographic Catalog, Smithsonian Magazine (Wright Bros.)
Price: $95/M to $120/M
Contact: Millard Group Inc., Pat Payne at 603-924-9262, ext. 2114 or [email protected]
NEW LISTS
Business IT Edge Postal and E-mail
NarrowCast Group LLC has launched postal and e-mail lists of Business IT Edge e-mail newsletter subscribers, with 131,791 and 24,562 records respectively. These individuals subscribe to publications such as Maximizing IT Investments, Aligning IT Business Goals, Empowering a Mobile Workforce and Optimizing Network Infrastructure.
Selections: Country, number of employees, industry, job function, newsletter
Price: $190/M (postal); $300/M (e-mail)
Contact: Direct Media Inc., Aimee Burkhardt at 203-532-3878 or [email protected]
Ultimate Dream Vacation Buyers
Consumers who purchased vacation packages either online or by telephone are identified on the Ultimate Dream Vacation Buyers list. Trips sold include getaways in Florida and Bahamas cruises. This is a universe of 468,542 records.
Selections: Monthly hotline, gender, age, contact, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
RIA Federal Tax Handbook Buyers
Accountants, attorneys, corporate executives, government officials and other financial professionals who purchased the 2004 or 2005 versions of the RIA Federal Tax Handbook have been released. The average sale is $60. Direct mail, field sales and telemarketing are the sources.
Selections: Gender, business address, one per company, firm type, company size, multibuyers, state/SCF/ZIP
Price: $200/M
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or [email protected]
Green Thumb Lawn and Garden
Consumers who purchased gardening products by mail or online — or indicated they do on an Internet survey — are available on the Green Thumb Lawn and Garden postal list of buyers and prospects. Predictive modeling and psychographic data has been added to this list of 4.5 million records from the last 12 months. E-mail addresses are available for 800,500 records.
Selections: Hotlines, telephone numbers, age, income, credit card, interest, state/SCF/ZIP
Price: $65/M (postal records); $40/M (e-mail records)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected] and Loren Worley at 800-684-2180, ext. 210 or [email protected]
AceOffers CPAs and Accountants
Certified public accountants and other accountants who ordered or requested tax information, forms and publications from office supply and educational products marketers are named on the AceOffers Direct Mail Responsive CPAs and Accountants list. A total of 158,203 names are available.
Selections: Public accounting, sole practitioners, partner/owner, nonmembers of the American Institute of Certified Public Accounts, business and industry, quarterly hotline, company size, recency, state/SCF/ZIP
Price: $110/M
Contact: ABC Direct Marketing Services Inc., Joyce Landry at 212-327-3315 or [email protected]
Traveling Consumers of Chile
Citizens of Chile who responded to travel offers and signed up for destination information publications are listed on the Traveling Consumers of Chile file. There are 38,794 records from the first quarter offered. The primary destination for Chileans is the U.S., especially Florida. Roughly half of Chileans travel for tourism,14% travel for business and 8% for education. Direct mail is the source.
Selections: Gender, geography
Price: $145/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]
NEW COMPILED LISTS
Republican Voter Files
Rich List Co. has launched several lists of registered Republican Party donors with demographics added. Among these new-to-market files are America’s Richest Republicans, Republican Donors to Political Action Committees, Asian-American, Spanish speaking, Jewish and Catholic Republicans. The last-12-month counts range from 32,151 to 9.2 million.
Selections: Age, income, homeowner, home value, credit card, marital status, ethnicity, state/SCF/ZIP
Price: $95/M to $150/M
Contact: Rich List Co., Leslie Mandel at 212-861-5384 or [email protected]
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