Listline e-Newsletter 04/14/05
* HP World Publications Database
* Ice CD Magazine
* Catholic Executives at Home
* Teen Fashionistas
* Tech Savvy Enthusiasts
* Happy Anniversary New Homeowner
* Internet Manager Master File
* Solutions
LISTS UNDER NEW MANAGEMENT
HP World Publications Database
The international association of Hewlett-Packard computing professionals, Interex has appointed Worldata to manage the HP World Publications Database. More than 80,000 records are available. Interex sponsors conferences and offers publications and online services to information technology professionals. Edith Roman Associates Inc. formerly managed these records.
Selections: Job function, business/industry, number of employees, buying influence, sales volume, yearly expenditures, operating system, state/SCF/ZIP
Price: $200/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Ice CD Magazine
Country Marketing Ltd. has assumed management of the Ice CD Magazine list. This title has 30,000 subscribers interested in new music CD and DVD releases. Most subscribers are men. The sources are 70% space advertising and 30% direct mail. Listworks Corp. was the prior manager.
Selections: state/SCF/ZIP
Price: $90/M
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or [email protected] and Stephanie Manfreda at 315-895-7737 or [email protected]
NEW LISTS
Catholic Executives at Home
Direct mail corporate gift buyers have been gathered from citrus marketer Sun Grove Inc. to launch the Catholic Executives at Home list. A total of 40,809 records from the last 12 months are offered.
Selections: Quarterly hotline, gender, income, age, presence of children, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
Teen Fashionistas
More than 2.7 million teenagers are offered on the Teen Fashionistas list. The parents of these teens have a median age of 43 and a $50,000 median income. The sources are direct mail and other self-reported and transaction data.
Selections: Gender, age, income, ethnicity, electronic product buyers, bankcard holders, travelers, investors, sports interest by type, music interest by type, magazine subscribers, personal beauty care product buyers, sweepstakes entrants, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected]
Tech Savvy Enthusiasts
A universe of more than 4.8 million early technology adopters has been built with online survey data. The Tech Savvy Enthusiasts file is comprised primarily of individuals 25 to 40, homeowners, typically with a $75,000 or better income. Those listed have several credit cards and are known to spend a minimum of $250 per month on a credit card.
Selections: Broadband/DSL connection, CD burners, dial-up connection, digital camera owner, DVD owner, HDTV owner, MP3 owner, satellite dish owner, hotlines, age, gender, income, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or [email protected] and Susanna Murphy at 800-850-1711 or [email protected]
Happy Anniversary New Homeowner
Public records and survey data have been sorted to assemble a homeowners list product with a new twist — the first anniversary month of purchase. More than 3.5 million records are offered on the Lifestyle’s Happy Anniversary New Homeowner list.
Selections: Month of purchase, household income, age, marital status, presence of children, interests and hobbies, state/SCF/ZIP
Price: $85/M
Contact: Lifestyle Change Communications, Stuart E. Engel at 770-218-8200, ext. 230 or [email protected]
NEW SELECTS
Internet Manager Master File
Selections for telephone numbers, SIC codes, job title and job function have been have introduced on the Internet Manager Master File. This file contains more than 1.7 million information technology professionals. Those listed are typically at the CIO or CTO level, managers or network administrators, among other kinds of IT professionals. These executives have purchasing authority for computer-related or other business products to help maintain Web sites. All those listed have made purchases from the Internet. The unit of sale is $70.
Additional selections: Business address, domain type, gender, industry, state/SCF/ZIP
Price: $80/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected]
Solutions
An electronics product buyers selection has been added to the Solutions catalog list, a division of Norm Thompson. The overall count for last-12-month buyers for the catalog is 952,200. Now 54,581 electronics buyers from the last 12 months are selectable. Electronics products buyers were previously included within the home product selection. The overall count for last-12-month buyers is 952,200.
Additional selections: Dollar, hotlines, average purchase, last purchase,product, multibuyers, single purchase, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or [email protected] and Bobbi Durrett at 603-924-9262, ext. 2214 or [email protected]
