Listline e-Newsletter 02/14/06
* Haymarket Postal and E-mail Lists
* Clever Island Parents-N-Kids
* WFMT Chicago
* DC Style Magazine
* Chinese List Group
* Hispanic Files
* The Nation Enhanced Subscribers
* People in the News
* Traveler Magazine Subscribers
LISTS UNDER NEW MANAGEMENT
Haymarket Postal and E-mail Lists
Edith Roman Associates Inc. and its affiliate ePostDirect now manage a dozen postal and e-mail lists for Haymarket Media Inc. These files target professionals in healthcare, information technology security, marketing and public relations. SC magazine’s controlled circulation list, for example, names 46,899 in the IT field. Aggressive List Management Inc., Lake Group Media Inc. and World Innovators Inc. managed these files in the past.
Selections: Job function/title, gender, business/industry type, categories, specialty, number of beds, purchase plans/influence, state/SCF/ZIP
Sample usage: Crestline, American Marketing Association, Wine Country Gift Basket, GE Medical Systems, Yale University, Cisco Systems, Global Knowledge, Verisign, Computer Associates, IntelliReach, Qualys Inc., RSA Security Inc. (depending on file)
Price: $85/M to $300/M
Contact: Edith Roman Associates Inc., Michael Costantino at 845-731-2748 [email protected] (postal files); ePostDirect, Frank Cipolla at 845-731-3832 or [email protected] (e-mail files)
NEW LISTS
Clever Island Parents-N-Kids
Alfy Inc. offers a master file identifying 547,169 parents with children ages 3 to 8, including 224,281 Web site members and trial members from the last 12 months. The source is registration at www.cleverisland.com. A subscription to this educational products and services site costs $10 a month.
Selections: Gender, age range, exact age, state/SCF
Price: $70/M (base)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Priscila Silva at 954-360-0644, ext. 217 or [email protected]
WFMT Chicago
Chicago’s classical music radio station WFMT has a list of 19,265 members from the last 12 months. The average direct mail-generated membership was $40. This file is available for rental or exchange, but exchanges are limited to postal sectional center facilities 463-465, 600-611, 471 and 479. Names can’t be selected by gender.
Selections: State/SCF/ZIP
Price: $80/M (last-12-month members)
Contact: Direct Media Inc., John Briley at 203-532-3770 or [email protected]
DC Style Magazine
DLG Media recently rolled out DC Style magazine’s 26,714-name list. The average subscriber to this lifestyle/fashion publication is 32 years old with annual household income ranging from $75,000 to $125,000.
Selections: Monthly hotline, state/SCF/ZIP
Price: $95/M
Contact: TMA List Brokerage & Management, Tom Krizmanich at 703-547-4950 or [email protected]
Chinese List Group
Three Chinese-related business-to-business lists are on the market. The Business Companies and Business Executives in China database names some 13 million; Beijing Companies and Executives contains data on 582,420 companies; and there are 147,105 listed on Information Technology Professionals in China. Among the sources for these lists are government records, industrial associations, directories, credit reports, the Internet and telemarketing.
Selections: Telephone/fax numbers, title, department, e-mail, product type/brand, distribution level, industrial code, import/export countries, number of employees (ranges), primary business, registered capital (ranges), annual revenue, city (depending on file)
Price: $150/M to $180/M
Contact: MKTG Services, Pam Mulligan at 215-867-4071 or [email protected]
Hispanic Files
The Live Healthy Hispanics list with 263,657 last-12-month multibuyers is the largest of three newly released lists of health-conscious Hispanics. It identifies consumers who make multiple purchases from various health products catalogs. Some 125,221 subscribers to multiple magazines are named on the Spotlight on Spirituality Hispanics Subs file. The Hispanic Body and Mind Essentials Health Buyers list has 68,429 names from the last 12 months. Sources include direct mail and inbound telemarketing.
Selections: Hotlines, income, age, presence of children, credit cards, gender, state/SCF/ZIP
Price: $85/M to $105/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
NEW SELECTS
The Nation Enhanced Subscribers
The Nation magazine’s list has been enhanced to offer additional selections. This file contains 112,485 names. The average subscriber is 51 years old. Direct mail is the source.
New selections: Presence of children, child’s age, income, credit cardholders, mail order buyers, investors, homeowners, home values, lifestyle interest, online access, music interests, sports and fitness, pet owners, computer owners, travelers, seniors by age, men’s interests
Additional selections: Gender, state/SCF
Price: $105/M
Contact: Direct Communications Corp., Brenda Pond at 802-747-3322 or [email protected]
IN THE NEWS
People in the News
Mary Miller has joined DM2 as a senior marketing manager. Miller was formerly a marketing manager at Sears.
SPECIALS!
Traveler Magazine Subscribers
World Publications LLC is offering new test mailers $8/M off the base rate through April for various lists of frequent travelers. Its enhanced master file names 387,343 subscribers. Other available lists include Caribbean Travel and Life, Islands and Spa Magazine. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]
