Listline e-Newsletter 01/09/06
* Homes and Lifestyle Magazines
* Traffix Cell Phone SMS
* Preschool Learners Birthday Hotline
* Diabetic Living
* Permission Data Sweepstakes and Survey Respondents
* Casual Living Canada
* Specials Delivery Co-op
* Doubleday Entertainment List Portfolio
LISTS UNDER NEW MANAGEMENT
Homes and Lifestyle Magazines
Network Communications Inc. has chosen Statlistics to manage a group of regional magazine lists. The largest file for Colorado Homes and Lifestyles magazine has 10,073 subscribers. Other titles covering Atlanta, Seattle and St. Louis have between 4,701 and 7,106 subscribers. Walter Karl Inc. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Rejuvenation Products, Mellon Financial Center, Poliform, Forest Park Forever, LW Robbins, American Style, Denver Botanical Gardens, The Gathering Place (depending on the file)
Price: $95/M
Contact: Statlistics, Brian Manning at 203-778-8700, ext. 139 or [email protected]
NEW LISTS
Traffix Cell Phone SMS
More than 3.4 million text messages can be targeted to the Traffix Cell Phone Users SMS file. A corresponding cell phone master file is also available. The sources are Web site registrations.
Selections: Age, gender, wireless carrier, location, hotlines, credit card, gender, state/SCF/ZIP
Price: $150/M (text messages); $250/M (cell phone file)
Contact: Traffix Inc., Karen Goldfarb at 845-620-1212, ext. 209 or [email protected]
Preschool Learners Birthday Hotline
Public birth records have been enhanced with lifestyle and demographic data to create the Preschool Learners Birthday Hotline file. More than 1.5 million parents with preschool age children are available on this postal and telemarketing file. Monthly and weekly hotline counts are 45,000 and 15,000 respectively. Inquiries for list reuse and unlimited use will be considered.
Selections: Hotlines, adult/child gender, child age, child’s date of birth, Hispanic, household income, state/SCF/ZIP
Price: $100/M (postal file); $150/M (telemarketing file)
Contact: List Bargains, Amy Benicewicz at 203-746-6640 or [email protected]
Diabetic Living
Meredith Corp. offers the Diabetic Living list of 78,000 subscribers. The publication was launched in 2004. Its editorial content is a mix of recipes and information on exercise and general health. Telemarketing inquiries will be considered. Direct mail is the source.
Selections: Hotlines, change of address, composite interest, enhanced selects, gender, paid, renewals, source, state/SCF/ZIP
Price: $120/M
Contact: ALC Data Management, Michelle Hollings at 609-580-2770 or [email protected]
Permission Data Sweepstakes and Survey Respondents
Permission Data LLC offers a Sweepstakes and Survey Respondents list. The last-12-month count is 418,184. The sources include e-mail and Internet search engines.
Selections: Hotlines, income ranges, age ranges, interest, category, telephone numbers, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Aggressive List Management Inc., Stephanie Cuchiara at 847-304-4030, ext. 210 or [email protected] and Kim Lampp at 847-304-4030, ext. 208 or [email protected]
CANADIAN LIST NEWS
Casual Living Canada
A total of 36,016 inquirers and 3,716 last-12-month buyers are available on the Casual Living Canada list. Buyers made purchases from the English language catalog or Web site and paid in U.S. dollars. The average household income of these gift and apparel buyers is $75,000. No telemarketing is allowed.
Selections: Dollar, hotlines, province
Price: $135/M (buyers); $115/M (inquirers)
Contact: Mokrynskidirect, Mark Bridges at 201-487-8181 or [email protected]
NEW INSERT MEDIA
Specials Delivery Co-op
More than 1.6 million North Dakotans and 1 million Minnesotans are the target audience for the Specials Delivery Co-op program. The circulation encompasses about 60 miles on both sides of the Red River Valley. The first pieces are scheduled to reach homes March 6 to 11. Inserts must be between 3 by 5 inches and 3-1/2 by 8-1/2 inches, weighing up to .15 ounce.
Price: $20/M (volume discounts available)
Contact: Stanton Direct Marketing Inc., Al Stanton at 607-734-1665 or [email protected]
UPDATED LISTS
Doubleday Entertainment List Portfolio
Bookspan book club and master file segments have been renamed after the firm’s newly established subsidiary Doubleday Entertainment. The Doubleday Entertainment Garden City Master File contains more than 3 million book club members. The sources for this file are direct mail (80%) and direct response advertising (20%). Its one of 11 master file segments offered. Eleven separate book club files are available as well.
Selections: Hotlines, dollar selects, paid, gender, multibuyers, product book buyers, credit plus, age, income, presence of children/child’s age, ethnicity/religion, state/SCF/ZIP
Price: $100/M
Contact: Specialists Marketing Services Inc., Mary Ann Brennan Montalbano at 201-865-5800, ext. 2204 or [email protected]
