LIST REPORT: 21st Century Creates Mega-IT File

Posted on by Chief Marketer Staff

21st Century Marketing, Farmingdale, NY, has merged the Information Resource Group list, which it manages, and its newly acquired Computer Intelligence file. The nearly 2-million-name Harte-Hanks Computer Intelligence list became available last month.

The combined file identifies corporate and information technology professionals with decision-making and purchasing power from three primary groups: end users or buyers of information technology; the channel, or sellers of information technology; and Internet service providers.

The file offers 400 job titles and thousands of selections in the areas of hardware, software, operating system, database and networking.

Specific list selects include gender, IT and non-IT job functions, number of employees, programming languages, annual sales volume, industries, communications systems and local area networks.

Selectable jobs include communication and computer positions as well as corporate management. The data has been verified by telephone. Pricing had not been determined at press time.

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