List Industry Tech Innovator Tony Capato Dead at 65

Posted on by Chief Marketer Staff

Tony Capato, who specialized in building computer systems for the list industry, died on Sunday night of leukemia. He was 65.

Capato had most recently been with Specialists, which he joined in 1988 and left in early 2002. His accomplishments there included revamping its data entry system, and co-founding Computer Marketing Systems Inc., an in-house service bureau for ClientLogic, which later acquired Specialists.

He started his career in direct mail with the Lake Group, which he left to found Intercomp, a database and list-fulfillment company. In 1979 he began a 10-year association with Uni-Mail Lists, first as a consultant and then as an employee

Industry veterans remembered Capato both as an intellectual and a mensch.

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