LIST BRIEFS
- Frost & Sullivan Goes to MetaResponse
MetaResponse Group has been named to manage the Frost & Sullivan lists. The files include more than 400,000 U.S. and 65,000 International business executives.
Those named on the list purchased reports, attended executive summits, inquired and/or utilized the business consulting, training, growth strategies and market research services that are offered by Frost & Sullivan.
The files consist of direct response-generated, telephone-verified names of senior level managers. Frost & Sullivan provides market consulting, corporate training, strategic analysis and competitive intelligence on existing and emerging high-technology and industrial markets.
The file has been updated and cleaned. The list is selectable for such titles as president, marketing officials, HR executives, purchasing agents and more. Other selects will become available in the coming weeks, the Deerfield Beach, FL-based firm said.
- Direct Media Hires Brokers
Direct Media Inc. has hired Andre Marc and Esther Brown as business-to-business list brokers. Maryann Arnero has also joined the Greenwich, CT, firm as their assistant.
Marc has eight years list management and brokerage experience in the high-tech and B-to-B sectors. Brown joins the company with more than 14 years of experience in list management and brokerage, specializing in the high-tech, B-to-B and e-mail markets. Arnero has been working as an assistant to Marc and Brown for almost eight years.
Most recently, all three had worked at Statlistics Inc. in Danbury, CT.
- ClientLogic Wins a New File
ClientLogic Specialists Marketing Services has been named to manage the new AmericanGreetings.com postal list properties. This new file offers 1.6 million paid online members and includes paid members at postal address from three Web sites: AmericanGreetings.com, BlueMountain.com and Egreetings.com.
Selections will include some demographic and lifestyle information. Monthly hotlines will be available.
AmericanGreetings.com, which provides greeting cards online, began charging for membership in December.