Carleton Sheets/Hume Publishing
The Professional Education Institute has appointed Gnames Advantage L.P. to manage its Carleton Sheets and Hume Publishing lists. The Carleton Sheets Buyers master file contains more than 1.1 million buyers from the last 36 months; generated by direct response TV, radio and the Internet. These individuals paid an average of $350 on credit card for a real estate investment program. Another master file Carleton Sheets Real Profits Newsletter Subscribers identifies 670,000 individuals who paid an average $84 for a subscription. Some 478,000 names are listed on the Carleton Sheets Inquirers file. The Hume/Carleton Sheets Enhanced master file consists of 1.5 million buyers from the last 36 months. Some 466,000 last-36-month subscribers are found on the Hume Publishing Subscribers file, which targets an audience who purchased various types of investment programs. The Hume names were generated from direct response TV, space advertising and inbound telemarketing upsells.
Selections: Age, income, marital status, presence of children, children’s age range, homeowners, gender, product, dollar purchase, ethnicity, religion, multibuyer, lifestyle, telephone numbers, knowledge extraction model, state/SCF/ZIP
Price: $75/M to $105/M (last-36-month records)
Contact: Gnames Advantage L.P., 972-871-2828
Spare Time Magazine
Kippen Publishing has hired Listdata Management Services Inc. to represent the subscription file of Spare Time Magazine. This publication targeting business opportunity seekers has more than 2.1 million subscribers. Seventy percent of these individuals are homeowners.
Selections: Quarterly hotline, age, income, homeowners, credit card, telephone numbers, gender, marital status, state/SCF/ZIP
Price: $95/M
Contact: Listdata Management Services Inc., 845-357-1881
J. Crew
ClientLogic Specialists Marketing Services was appointed list manager by J. Crew Inc. The appointment covers the J. Crew Master File with last-12-month segments, for example, identifying more than 1.2 million buyers, 166,446 catalog requesters and 364,737 change of addresses. A separate J. Crew Store Buyers file names 453,295 retail buyers from the last 12 months. The J. Crew Mail Order Buyers Enhanced list has 1.2 million buyers from the last 12 months.
Selections: Adult/children’s age/gender, hotlines, credit card, nationality, ethnic and religious buyers, average/last purchase, dollar ranges, multibuyers, single purchase, product, state/SCF/ZIP
Price: $80/M to $115/M
(base) Contact: ClientLogic Specialists Marketing Services, 201-865-5000
MediaTech Publishing Files
Worldata has assumed management of the postal and e-mail lists for Certification Magazine and Chief Learning Officer magazine. These titles published by MediaTech Publishing target the corporate education and information technology markets. Certification Magazine has 114,099 postal and 22,823 e-mail records. Chief Learning Officer has 32,543 postal and 11,243 e-mail records.
Selections: Job function, education, home/business address, state/SCF/ZIP
Price: $225/M (postal file): $300/M to $350/M (e-mail files)
Contact: Worldata, 561-393-8200
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