Sporty’s Catalog Lists
Sportman’s Market Inc. has retained Millard Group Inc. to oversee the lists of four Sporty’s catalog titles it publishes. This appointment includes Sporty’s Pilot Shop, the largest file with 144,543 buyers from the last 12 months. The other files and last-12-month counts are Sporty’s Preferred Living, a general merchandise catalog with 54,180 buyers; Sporty’s Tool Shop, 51,285 records; and Sporty’s Wright Bros. Collection, 23,900 records. Names and Addresses Inc. was the prior list manager.
Selections: Dollar, recency, gender, promotional offers, state/SCF/ZIP
Price: $95/M to $120/M
Contact: Millard Group Inc., 603-924-9262
Ultimate Dream Vacation Buyers
Consumers who purchased vacation packages either online or by telephone are identified on the Ultimate Dream Vacation Buyers list. Trips sold include getaways in Florida and Bahamas cruises. This is a universe of 468,542 records.
Selections: Monthly hotline, gender, age, contact, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., 845-357-1881
Green Thumb Lawn and Garden
Consumers who purchased gardening products by mail or online — or indicated they do on an Internet survey — are available on this postal list of buyers and prospects. Predictive modeling and psychographic data has been added to this list of 4.5 million records from the last 12 months. E-mail addresses are available for 800,500 records.
Selections: Hotlines, telephone numbers, age, income, credit card, interest, state/SCF/ZIP
Price: $65/M (postal records); $40/M (e-mail records)
Contact: Lighthouse List Co., 800-684-2180
Traveling Consumers of Chile
Citizens of Chile who responded to travel offers and signed up for destination information publications are listed on the Traveling Consumers of Chile file. There are 38,794 records from the first quarter offered. Direct mail is the source.
Selections: Gender, geography
Price: $145/M
Contact: Davis Direct Worldwide, 206-275-2532
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