TechTarger>t Postal and E-mail Files
MeritDirect has been selected to represent TechTarget’s postal and e-mail master files and individual lists. The TechTarget postal master file with 555,442 records is the largest. TechTarget offers e-mail, Canadian and international master files. That’s in addition to several postal and e-mail lists from publications, such as Storage Magazine and the Security Wire Digest e-mail newsletter, among others. Counts for these other files range from 31,080 to 296,495.
Selections: State/SCF/ZIP
Price: $175/M to $500/M (base)
Contact: MeritDirect, 847-492-1350
PeopleSoft Users Worldwide
An international list of PeopleSoft software customers has been assembled from the Worldwide Executive and Professional Database from Frankform. Among the 1.4 million names on the PeopleSoft Users Worldwide list are 312,811 U.S. records. This file includes executives involved in human resources, supply chain management, enterprise resource planning, customer relationship management and compliance. Postal, telephone, fax and e-mail records are offered. The sources are telemarketing, on-site interviews and other research.
Selections: Job function, income, gender, business/industry, company size, country
Price: $245/M (postal records); $345/M (telephone/fax records); $475/M (e-mail records)
Contact: Bethesda List Center Inc., 301-986-1455
FAO Schwarz Enhanced Buyers
An enhanced FAO Schwarz file was recently launched. A total of 142,214 buyers from the last 24 months are available. Demographic and other data were overlaid and several new selections have been introduced, including ethnicity, child age/gender, home value and dwelling type, among others. These individuals spent an average of $150 on toy purchases. The sources are catalog (70%) and Internet (30%).
Selections: Gender, dollar amount spent (ranges), multibuyers, Internet buyers, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Estee Marketing Group Inc., 914-235-7080
Cheryl & Co.
1-800-Flowers.com Inc. now offers the customer list from Cheryl & Co., its cookie and dessert gift division. Roughly 200,000 catalog buyers from the last 12 months are named. Separate counts are available for holidays like Mother’s Day and Father’s Day, Halloween and Christmas. About 78% of those listed are women who earn about $79,000 a year. The unit of sale was approximately $89.
Selections: Average dollar purchase, last purchase, hotlines, specialty, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., 603-924-9262
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