List and Database News
ESPN Magazine Enhanced
This list of 1.3 million subscribers has had data from Acxiom Corp.’s InfoBase appended to it, and is now selectable by a variety of demographic and lifestyle selects. ESPN magazine is a bi-weekly sports publication. Seven in ten subscriptions are generated via direct mail, with the remainder coming from other sources.
Selections: One-, three-, six-month hotline, presence/age/gender of child, credit card, mail order buyers, mail responsive, homeowner, home value, length of residence, religion, income, lifestyle/interest, marital status, auto class, source, gender, state/SCF/ZIP
Cost: $100/M
Contact: Lake Group Media Inc., 914-925-2400
Selling Power Active Subscribers
This file has been updated, and now contains names of 209,710 active subscribers to this publication, which is oriented toward sales professionals. Featured articles include sales management techniques, tips and strategies to help its readers gain the knowledge needed to motivate and guide their sales staffs, and stories about sales incentives and sales automation processes.
Selections: Multi-buyers, quarterly hotline, Canadian subscribers, business address, employee size, hotline, job title, sales volume (range), gender, state/SCF/ZIP
Cost: $125/M
Contact: Venture Direct Worldwide, Inc., 212-684-4800
Young Families with Pre-School Children
This compiled file now features 1.4 million families with pre-school infants, and toddlers under four years old. The information is gleaned from a variety of public sources. Prices on this file have changed – the age of children selection is now an additional $12.50 per thousand names.
Selections: Mail order buyer, quarterly update, presence of credit card, homeowner, length of residence, lifestyle interests, exact age, phone numbers, household income, gender, state/SCF/ZIP
Cost: $65/M
Contact: Mail Marketing Inc., 201-750-3222
Journal of Longevity Blow-in
Every month, this publication aimed at mature, health conscious adults offers 400,000 opportunities to blow in promotional inserts. Pieces must be between 3″ by 5″ and 6″ by 7 1/2″. The readership is weighted toward men, but only slightly. The average age of a reader is 55.
Cost: $35/M
Contact: Leon Henry Inc., 914-723-3176
