Asia for Kids
Master Communications Inc. has launched a list of 20,000 last-12-month buyers and inquirers from its Asia for Kids catalog. The educational products catalog offers books, videos, software, games, posters and other products for children in various Asian languages, in addition to English.
Selections: State/SCF/ZIP
Price: $110/M (last-12-month records); $100/M (last-24-month records)
Contact: Fasano and Associates, 818-728-9030
Cosmetology Associates
Direct mail and the Internet are the sources for the recently assembled Cosmetology Associates list. More than 650,000 records are available. This file consists of barbers, cosmetologists, hairstylists, estheticians, electrologists and other licensed professionals.
Selections: Home/business address, gender, state/SCF/ZIP
Price: $80/M
Contact: Worldata, 561-393-8200, ext. 176
Walter Drake Lists
21st Century Marketing has assumed management of the Walter Drake list portfolio, including a master file with more than 1.2 million buyers from the last 12 months. About 77% of these catalog customers are women. The master file is comprised of purchasers of apparel, home décor items, holiday products; and beauty, kitchen and pet products. Separate lists of buyers based on product categories are available as well. Mokrynskidirect was the former list manager.
Selections: Dollar amount spent (ranges), hotlines, average purchase, multibuyers, new-to-file, gender, state/SCF/ZIP
Price: $90/M (master file)
Contact: 21st Century Marketing Inc., 203-487-3104
Chile Pepper
Lifestyle Media Inc. has launched the subscription list for Chile Pepper, a cooking and lifestyle magazine. Some 38,000 active subscribers are available. Sixty-one percent have a $70,000 or greater income, 90% attended college and 64% have gardens. No telemarketing is allowed.
Selections: Hotlines, change of address, paid, source, business/home address, gender, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, 609-580-2783
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