List and Database News
Alternative Therapies in Health and Medicine
VentureDirect Worldwide has updated the counts on the Alternative Therapies in Health and Medicine subscriber list. The newsletter file now lists 40,112 active paid subscribers. The newsletter covers alternative therapies, including acupuncture, homeopathy, Chinese healing and herbal remedies. The unit of sale is $51 for six issues. The file includes more female names than male. The average age is 45, and the average income is $85,000. The source is direct mail.
Selections: Business, home, sex, recency, state/SCF/ZIP
Cost: $125.M
Contact: Venture Direct Worldwide, 212-684-4800
Newport News
Millard Group Inc. is offering the Newport News Z-24 enhanced file. Included are the names of 2.3 million 12-month buyers, enhanced with age, income and other demographic data. The catalog offers apparel, shoes, accessories and home merchandise. The average unit of sale is $85, and most buyers are females. The source is direct mail.
Selections: Product categories, recency, gender, dollar amounts, household income, age, presence of children with gender
Price: $122/M for enhanced file
Contact: Millard Group Inc., 603-924-9262
Haverhills
Updated counts are available for the Haverhills mail order buyer’s list. It now includes the names of 16,376 12-month buyers, who ordered optics, navigator watches, ear phones and other high-tech merchandise. The average unit of sale is $105. Almost 70% of the buyers are male. The average income is $85,000, and the age range is 45-75 years. The sources are direct mail and space ads.
Selections: Gender, dollar amount, state/SCF/ZIP
Cost: $105/M
Contact: Names and Addresses Inc., 847-465-1500
Divers Direct
The Divers Direct blow-in and package insert programs are available from Leon Henry Inc. Divers Direct, which offers scuba and snorkeling apparel and gear, ships 60,000 packages per year.
Cost: $35/M for blow-ins, $60/M for package inserts
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
