List and Database News
U.K. Affluent Households
Estee Marketing Group Inc. has been named manager of the U.K. Affluent Household list, containing 74,157 names. These consumers are in the top three income brackets in Great Britain. They drive luxury cars, invest in the stock market and read publications like Financial Times and The Economist. All data is self-reported.
Selections: Telephone, gender, Mosaic Code
Cost: $125/M
Contact: Estee Marketing Group Inc., 914-235-7080
Garden Gate
Names and Addresses Inc. is offering the updated Garden Gate subscriber list. Included are the names of 356,306 active subs, including 212,387 renewals. Garden Gate is a hands-on gardening magazine that carries no advertising. The average unit of sale is $19.95.
Selections: Recency, source, lifestyle data, State/SCF/ZIP
Cost: $95/M
Contact: Names and Addresses Inc., 847-465-1500
Blarney Gift Catalog
Catalyst Direct Marketing is offering the Blarney gift catalog buyers list. It contains 13,206 twelve-month names. These consumers purchased China, crystal, jewelry and other products from Ireland. The average unit of sale is $110. The sources is direct mail.
Selections: Gender, dollar amount, state/SCF/ZIP
Cost: $105/M
Contact: Catalyst Direct Marketing, 201-405-1414
Willow Ridge Catalog Blow-In
Available through Leon Henry is the Willow Ridge catalog blow-in program, going to 7.3 million catalogs per year. Willow Ridge offers apparel for career women. These consumers spent an average of $80 per order. They are between the ages of 45 and 65.
Cost: $35/M
Contact: LH Management division, Leon Henry Inc., 914-723-3176
