List and Database News
Time Inc. Enhanced Masterfile
Millard Group Inc. has relaunched the Time Inc. Magazines Group enhanced masterfile. The file contains 14.5 million names, including those of 1.7 million boaters, 2.7 million cooking enthusiasts, 2 million gardeners and 1.8 million outdoor sportsmen. The masterfile is comprised of 10 Time Inc. and Time4 Media magazine lists enhanced with Equifax and Time Inc. purchase behavior data.
Selections: Gender, age, demographics, hotlines, state/SCF/ZIP Cost: $90/M
Contact: Millard Group Inc., 603-924-9262
Urban Opportunities
ALC Data Management will launch its Urban Opportunities Co-op mail program in January. More than one million direct mail envelopes will be sent to the subscriber files of Heart & Soul, Honey and Savor, supplemented with names modeled after these lists. The January package will promote Black History Month in February.
Cost: $30/M
Contact: ALC Data Management, 914-773-6606
Great American Country
MKTG Services has been named manager of the Great American Country/CountryStars.com e-mail masterfile. It contains the names of 120,000 country music fans who opted in to receive The Country Star e-mail newsletter. Messages will be branded under the GAC/CountryStars.com name, logo and masthead.
Selections: GAC Viewer, State/ZIP
Cost: $150/M plus $25/M transmission fee
Contact: MKTG Services, 215-968-5020
VAR500
Rubin Response is offering the VAR500 suppliers list from CMP Media
