Persson Enterprises’ List Portfolio
R.J. Persson Enterprises Inc. has appointed Listdata Management Services Inc. to oversee its 14 entrepreneur and buyer lists, effective Sept. 1. The files generated by direct mail and space advertising include the Entrepreneurs at Home buyers list with more than 6 million names, and corresponding Canadian and international files. Other lists include Futurewealth Strategies Business Opportunists, Continental Book Buyers and the Hi-Tech SOHO Computer Product Buyers enhanced master file.
Selections: Hotlines, income, telephone numbers, gender, state/SCF/ZIP
Price: $80/M to $140/M
Contact: Listdata Management Services Inc., 845-357-1881
Empirics Files
Information Asset Partners chose Statlistics to manage its Empirics list group. This marketing services and consulting firm has files of prospects for mutual fund and annuities investments, college savings plans, insurance, financial seminars, money market accounts and credit cards. Counts range from 372,374 for an annuity candidates list to 10.3 million for a file of financial seminar candidates. All names listed are derived from financial services industry databases.
Selections: Age, gender, presence of child, date of birth, investment, donor, credit card buyer, homeowner, income, telephone numbers, length of residence, ethnicity, religion, change of address, state/SCF/ZIP
Price: $85/M (base)
Contact: Statlistics, 203-778-8700
Forecast International
Market research and database firm Forecast International has named Worldata as its list manager. The file includes the names of 24,650 professionals in various segments of the military and aerospace industries. A separate international list with 24,144 names is available. These individuals subscribed to Forecast’s catalog, sample reports, e-mail newsletters and other products. Direct mail and the Internet are the sources.
Selections: Job function/title, interest, regional, state/SCF/ZIP
Price: $130/M (U.S. file); $250/M (international file)
Contact: Worldata, 561-393-8200,
Harlequin Canada
Cornerstone Group of Companies has been appointed to manage to the Harlequin Canada master file. A total of 71,447 continuity club book buyers are listed here. About 40% of these customers live in Ontario. The average unit of sale is $60. The source is 90% direct mail. No telemarketing is allowed.
Selections: Quarterly hotline, paid cancels, rural, FSA, province
Price: $120/M (Canadian)
Contact: Cornerstone Group of Companies, 416-932-9555
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