List and Database News

Posted on by Chief Marketer Staff

Cross Country Motor Club

The 1.16 million people in this file are members of the Cross Country Motor Club, and organization that provides roadside assistance, travel routing services, trip protection and a coupon book offering discounts on hotels and attractions. Memberships are direct mail sold.
Selections: Monthly hotline, active paid direct mail renewals, gender, state/SCF/ZIP
Price: $70/M
Contact: RMI Direct Marketing Inc., 203-825-4638

American Library Association: Booklist These 19,723 subscribers receive this purchasing guide for school libraries, public libraries, and teachers twice a month September through June, and monthly during July and August. Recipients have decision-making authority regarding books, audio-visual material and library equipment.
Selections: Library type, state/SCF/ZIP
Price: $95/M
Contact: Aggressive List Management, 847-304-4030

Wellquest International
This new list contains 416,406 individuals who have purchased beauty, health and personal improvement products within the last 12 months. The average age within the file is between 45 and 54. Orders are generated through television, space ads, and direct mail.
Selections: Universe, last 30-, 60-, 90-, six-month buyers, credit card buyers, gender, state/SCF/ZIP
Price: $90/M
Contact: Catalyst Direct Marketing, 201-405-1414

Automotive Enthusiast (previously Corvette Enthusiast) Renewals and Statements
The 148,000 auto enthusiasts within this file enjoy photographs, restoration and performance tips, and other content. Inserts are included in the 12,400 billing and renewal statements that are sent out every month.
Price: $60/M
Contact: LH Management Division, 914-285-3456

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