List and Database News
Credindex Ultimate Ethnic Credit Card Buyers
Credindex is introducing four credit card buyers files. They are: Credindex Ultimate Affluent Credit Card Buyers, with 22 million records; Ultimate Ethnic Credit Card Buyers, with 25 million; Ultimate mature 50+ Credit Card Buyers, with 47 million; and Ultimate Mail Order Credit Card Buyers, with 49 million records. These consumers have responded by direct mail or in-store applications to open new accounts. The files have been overlaid with demographic enhancements and lifestyle selects.
Selections: Age range, charitable contributor, religion, mail order buyer by type, income range, first credit card, credit card by type, credit card account tally, multiple credit card holder, dwelling type, gender, state/SCF/ZIP
Price: $75/M
Contact: MKTG Services, 917-339-7255
Road Runner Sports Catalog
The Road Runner Sports Catalog file, with 850,000 records, has been enhanced with Z-24 product categories Experian demographic and CircBase subscriber data. The catalog features sports apparel and accessories. The average sale is $110.
Selections: Product, demographics, gender, last-three-, last-six- and last-12-month buyers, multi-buyers, dollar amount spent, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., 603-924-9262
J&P Cycles
J&P Cycles catalog offers after-market parts and accessories for Harley Davidson motorcycle owners. The last-12-month buyers file has been updated and now contains 356,595 records.
Selections: Last-30-, last-60- and last-90-day buyers, last-six- and last-24-month buyers, last24-month Canadian buyers, dollar amounts spent, gender, state/SCF/ZIP
Price: $85/M
Contact: Names and Addresses Inc., 847-465-1500
Domestications Catalog PIP
The universe is 993,000 for Domestications Catalog PIP. The source is buyers. The average sale is $105.
Price: $60/M
Contact: Media Horizons Management, 203-642-7345
