List and Database News
Mercy Home For Boys & Girls
Mokrynski Associates Inc. has won management rights to the Mercy Home for Boys and Girls active donor file. It lists 159,180 one-year contributors who made an average donation of $12. The file is new to the market. Founded in 1887, the Mercy Home specializes in out-of-home care in specialized residential programs.
Selections: Gender, dollar select, state/SCF/ZIP
Price; $80/M
Contact: Mokrynski Associates Inc., 201-487-8181
BeadStyle Magazine
ALC Data management has been named manager of the BeadStyle magazine subscriber file. BeadStyle is a new sister publication of Kalmbach Publishing’s Bead & Button. The file is available for the first time. The bi-monthly magazine focuses on do-it-yourself jewelry projects.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $90/M
Contact: ALC Data Management, 1-800-403-9732
Rodale Canadian Masterfile
Cornerstone List Management has been named manager of the Rodale Canadian Masterfile. This file lists 359,893 names, This file lists book buyers, magazine subscribers and book club members.
Selections: Gender, province, hotlines, age, interest area, paid, source
Price: $105/M U.S.
Contact: Cornerstone List Management, 416-932-9555
Backyard Living
Direct Media is offering the subscriber file of Backyard Living, the newest magazine from Reiman Publications. It features the names of 238,699 readers, 70% of whom are women.
Selections: Hotlines, change of address, gender, new to file, Nielsen count, paid, source, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., 203-532-2522
