List and Database News
TransWorld Motocross
This motocross enthusiast publication boasts 44,834 active subscribers. The publication appeals to both those new to the sport as well as hardcore aficionados. The file is largely comprised of young men.
Selections: One-, three-, six-month subscribers, six-month expires, source, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., 603-924-9262
AutoVantage by Premiere Insert Program
This year presents 173,000 insert opportunities into this travel-focused discount program. All recipients are AutoVantage members who have paid to receive a series of roadside assistance, rental car, lodging and other discounts. They have paid via credit card. There are between 10,000-15,000 opportunities each month during the remainder of 2004. The file is split 57%/43% male/female.
Price: $55/M
Contact: Leon Henry Inc., 914-285-3456
Final Smoke Buyers
These 68,178 individuals have purchased Final Smoke capsules, which inhibit nicotine receptors. Most of the ads are generated via television advertising, with a few coming in through space ads. The file is evenly split between men and women.
Selections: Last six-, three-month buyers, credit card, credit card with phone number, gender, state/SCF/ZIP
Price: $80/M
Contact: TCI Direct, 818-752-1800
Garden Gate
The 395,209 active subscribers to this hands-on gardening publication range from novice to expert soil tillers. Topics covered include – in order – flowers, design, vegetables and projects. The magazine contains no advertisements. Subscribers pay $19.95 per subscription.
Selections: Last 30-, 60-, six-month subscribers, renewals, 12-month expires, income, age, child age, lifestyle data, source, gender, state/SCF/ZIP/ZIP+4
Price: $95/M
Contact: Names and Addresses Inc., 847-465-1500
