List and Database News
FWM Sweeps Entrants
VentureDirect is offering the FWM Sweeps Entrants file, containing the names of more than 2.8 million consumers who registered at a contest Web site operated by Farrell Website Management Inc.
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5153
Mother Jones
Now available from ALC Data Management is the enhanced Mother Jones subscriber list. The enhanced selections include 66,200 senior subscribers, 23,100 subscribers with children by age, 14,000 mail order buyers and 30,000 affluent subscribers.
Price: $110/M plus $16/M for enhanced selections
Contact: ALC Data Management, 609-580-1783
Hollywood Life
MeritDirect has been named manager of the Hollywood Life subscriber magazine, including both postal and e-mail addresses. The postal file contains 133,474 names, the e-mail file 90,712. Hollywood Life, a celebrity oriented lifestyle magazine, was formerly known as Movieline. The file is new to the market.
Postal file selections: Age, gender, income, interest, geography
Price: $100/M for postal file, $150/M for e-mail file
Contact: MeritDirect, 914-368-1033
Bartender Magazine
New from IdeaList Co. is the Bartender magazine subscriber file, consisting of 198,801 postal and 4,768 e-mail addresses. Bartender is a controlled-circulation publication.
Selections: State/SCF/ZIP
Price: $130/M (postal); $290/M (e-mail)
Contact: IdeaList Co., 203-754-5478
