Everyday Food
Three new selections are available on the 453,000 name Everyday Food subscribers. The new selects are Internet source (39,613 active paid), change of address (9,799 active three-month paid) and business address (20,420 active paid).
Other Selections: Gender, direct mail sold, renewals
Price: $105/M (base)
Contact: Millard Group, 619-595-4801
Silicon Strategies Registered Members Opt-In E-mail
New to market, this file features 10,397 opt-in e-mail addresses from CMP Media LLC. These individuals opted-in to receive e-mail offers from third-party vendors when registering on the Silicon Strategies site, a resource for the semiconductor industry. Postal names, including 38,908 U.S. members and 23,769 international are also available.
Selections: Clickthrough tracking, multiple messages, original test message
Price: $400/M (e-mail), $200/M (U.S. postal), $275/M (international postal)
Contact: Rubin Response Services, 847-619-9800
Working Mothers at Home Address
Counts have been updated on this file of 457,478 quarterly hotline buyers who are working mothers. Over 1.8 million current 12-month buyers are also available.
Selections: SCF/State/Zip, household income, exact age, phone, lifestyle interests, children by age, length of residence, homeowner, marital status
Price: $75/M (base), $80/M (quarterly)
Contact: Mail Marketing Inc, 201-750-3222
Desperate Housewives
This list contains 1,182,290 suburban women between the ages of 25 and 50 who stay or work at home and have household incomes of $75K+. They are affluent and have the ability to buy and pay for whatever they think is necessary to “keep up appearances.” The source is lifestyle questionnaires.
Selections: Age range, three-month-hotline, demographic select, gender, geographic select, household income, mail order buyer, marital status
Price: $85/M (base)
Contact: The Direct Marketing Shop, 828-645-8411
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