List and Database News

Posted on by Chief Marketer Staff

LifeSource
Direct mail and Internet survey responses are the sources for LifeSource, a new-to-market lifestyle and behavioral database product.
Selections: Computer equipment, credit cards, nutrition and diet, investments, mail order, hobbies, Internet use, home electronics, reading, music preference, pet owners, social concerns, sporting interests, travel, occupation, demographic, grandchildren, smoker, veterans, home business operators, gender, state/SCF/ZIP
Price: $70/M (base)
Contact: Hugo Dunhill Mailing Lists Inc., 212-213-0840

People for the American Way
ALC Data Management has been appointed to manage a universe of 69,683 records on behalf of People for the American Way. The file includes members and donors.
Selections: Gender, 24-month hotline, state/SCF/ZIP
Price: $75/M
Contact: ALC Data Management, 609-580-2758

Forbes Online Newsletter
Forbes.com Inc. has released an e-mail subscriber file with 52,156 records. These subscribers pay $100 to $950 for subscriptions to various newsletters targeting investors.
Selections: None offered
Price: $150/M
Contact: Worldata, 561-393-8200

Bindertek Law Files Catalog
Infocus Marketing Inc. has been named by Bindertek to manage its list of 55,597 buyers. The Bindertek Law Files Catalog buyers file is divided between legal buyers and nonlegal buyers that include professionals working in libraries, government and universities.
Selections: Last 6-, 12- and 24-month buyers, legal buyers, nonlegal buyers, telephone numbers, business address, contact names, state/SCF/ZIP
Price: $125/M (base)
Contact: Infocus Marketing Inc., 800-708-5478

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