LinkTrust Releases 50 New Features and Updates Including Affiliate Fraud Scoring
The LinkTrust team released more than 50 features and updates this week in the Version 6 feature suite. With the successful implementation of the SAN and migration of the majority of LinkTrust partners to Version 6 in 2009, the focus for 2010 is to expand the features available to partners.
All of the features planned for 2010 are designed to give LinkTrust partners the tools they need to break through costly and time intensive barriers like affiliate fraud.
“We’re excited to kick off the New Year with the release of these new features,” said Bret Grow, president of LinkTrust. “Affiliate fraud scoring is just one of the features I’m excited to offer our partners. All of the new features we plan to release this year will not only make it easier for our partners to do business, but gain a competitive edge in the industry.”
As the affiliate marketing industry continues to grow, so does the potential for fraudulent activity. With the new affiliate fraud scoring system from LinkTrust, networks and advertisers can gain insight on potentially fraudulent affiliates. Each time a new affiliate signup is entered into the system, three separate numbers will be provided for the affiliate based on existing affiliates, suspended affiliates and denied affiliates in the LinkTrust platform.
“As we all know, fraud is the biggest enemy in this industry,” said Jeremy Coon, LinkTrust director of sales. “One of the best ways to combat fraud is to stop it before it starts by not signing up fraudulent affiliates. Our new tool gives affiliate managers help spotting those fraudulent affiliates when they sign up. That means less time spent combing through signups and more time supporting good affiliates.”
Working in tandem with the affiliate fraud scoring system, the affiliate fraud signup filter will help partners define a blacklist of unacceptable affiliate signup field values. Each time a potential affiliate submits an application, LinkTrust will check against the blacklist defined by the partner. The filter will then automatically deny any new affiliate signups that match the predefined criteria.
A new page has been added that allows recovery of previously declined affiliate applications.
Another great addition to the feature suite is the mass simple banner import. Put together a single basic tab-delimited file for a single campaign or multiple campaigns, upload it to the system and creatives are available instantly to affiliates.
Graphing capabilities have also been enhanced. Affiliates can see their commissions per day, follow the multi-line graph of transactional volume at a glance, or easily recognize their top performing campaigns.
LinkTrust partners can now record and store payments made to affiliates. Payment records can be manually entered or imported via file using the payment import feature. Affiliates will always be up-to-date on what payments have been sent because they can see all their payments, details and notes from within the Affiliate Center.
The new link generator tool allows LinkTrust partners and their affiliates to quickly and easily build tracking links and confirmation pixels from any screen. This tool will be easily accessible from the Support Tools menu, within each campaign’s settings menu and within the Affiliate Center.
Also, affiliates can create and track up to 10 subids on a single tracking link and provide multiple email addresses within their account to receive a carbon copy of all messages.
LinkTrust is an advanced software platform for affiliate tracking, ad network management and lead management. Recognized as an industry leader with outstanding customer support and platform reliability, LinkTrust serves some of the most successful ad networks in the industry.
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