Lillian Vernon Corp., the Rye, NY-based cataloger, has named Kevin Green president. He will be responsible for developing the firm’s catalog and online divisions, increasing business to business sales, and developing new marketing strategies. He moves up from executive vice president of merchandising, marketing, and Lillian Vernon Online.
Prior to joining the company in 1990, Green held marketing positions at Doubleday Book and Music Club and Better Homes and Gardens Book Club.
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