Rx: Remedial Copywriting
Hooray (not Woooo) for Herschell Gordon Lewis! His skewering of stupid copywriters is right on target (Curmudgeon-at-Large, DIRECT, January).
What are they teaching in English 101 classrooms, anyhow? The number of people who flunk the handling of apostrophe-s can’t be counted. You repeatedly see an apostrophe incorrectly stuck in before the