Letters to the Editor

[Re: “Loose Cannon: The Avon Ding-Dongs Nearly Missed a Sale,” DIRECT Newsline, November 18, 2002]: So true, Richard! I have three teen daughters, and am mostly amazed at the library of catalogs that adorn our breakfast table, targeted to their various needs, with no thought to gifts/products for the stray male that might be attached to them.

Hey Avon, how about shaving brushes, soaps, & mugs? I’ve been hooked on a brush since the very first use; it is superior to canned foams in every way, including the price of renewables. The only soap available alongside the other shaving products in stores is pretty much geared to my father’s taste (85 YO). I would go for a variety of fragrances, to match or eliminate colognes. Also, additives that match different skin conditions would be a winner.

Say, I’m a direct marketer, on the production side. Maybe I should…

Bill Hyatt
Vice President, Sales
National Information Systems
Aston, PA