In the Dec. 12 edition of DIRECT Newsline, a headline says “Study Shows Boom in Online Ad Spending.” The story talks about percentages of expenditures, not percentage increases.
It also says “Conventional wisdom has it that most advertising spending has been 1 or 2% of the total online advertising budget,” said Doug Knopper, vice president and general manager, online advertising solutions, for DoubleClick, in a statement.
I think you have the statement reversed, otherwise it makes no sense. Shouldn’t it say: “Conventional wisdom has it that online advertising spending has been 1 or 2% percent of the total advertising budget.”
We get accused of misleading the public far too often. Let’s not mislead ourselves as well.
Robert B. Fisher
312.322.6749
Network
