[Re: Loose Cannon: Black and White and Re(a)d All Over, Direct Newsline, May 9, 2005]:
As a former marketing manager for Pantone, this article really hit home! I couldn’t stop laughing.
The type of thinly research assertions that you lampooned used to give me fits when I was working there. Fortunately, now that I’m on the outside, looking in, it simply provides for entertainment. After seeing what they tried to pawn off as “color theory”, I wouldn’t classify it a science any more than I would tarot card reading.
All this is a vain attempt to breathe life into an old-time monopoly that is becoming more and more irrelevant each year.
Thanks again for the chuckle.
Christopher Chalmers
Data Mining Analyst
Mercedes-Benz USA
Relationship Marketing
Network
