Instagram, with its capabilities to showcase beautiful photos and great storytelling, makes an attractive platform to run ads and marketing messages.
Here, the Social Media Examiner, offers step by step instructions to create Instagram ads, even if you don’t already have an Instagram account. It describes the different key ad units that you can tap: image, video and carousel ads. Screen shots help put these six steps into an easy, user-friendly lesson.
A new study found that Instagram is a hot ticket, with 72% of U.S. marketers interested in earmarking dollars for the photo- and video-sharing social service. Instagram far outpaces the second-ranked social site Pinterest (41%) followed by Snapchat (36%).
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