Less Than 1% of Online Purchases Influenced by Social Media
A study from Forrester analyzed 77,000 online transactions that took place April 1-14. It found that less than 1 percent of these online purchases were influenced by social networks like Facebook or Pinterest, compelling Forrester to encourage e-commerce businesses to focus more of their efforts on traditional online marketing tactics like search and email. The study also found that e-commerce websites convert better than any other channel, accounting for 30 percent of transactions. Also, nearly a third of purchases from repeat customers was initiated via email, a finding that should make the activities of collecting email addresses and tailoring email messages more appealing to businesses. (Mashable)
