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Lenox Reports $3.2 Million Decline in First Quarter DM Sales

Lenox Reports $3.2 Million Decline in First Quarter DM Sales

Posted on May 8, 2007 by Chief Marketer Staff

Direct marketing sales decreased by $3.2 million to $19.1 million at Lenox Group Inc. during the first quarter, compared to $22.4 million in direct sales in first quarter of 2006.

Lenox attributed its direct sales decline to fewer new product promotions, following delays in developing and sourcing new product, a situation that the company said has been corrected.

In addition, response rates to direct marketing efforts also declined during the first quarter, Lenox reported on Monday.

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