The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat for Humanity. For a $1 donation, kids can build an ornament out of Legos for display in the Santa’s Village display in Mills’ malls through yearend.
A national sweeps supports, dangling a grand-prize family trip to Legoland Park in Carlsbad, CA. Billund, Denmark-based Lego also will lease kiosks in 15 Mills malls to showcase products year-round. Arlington, VA-based Mills has 25 malls nationally.
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