Langers Juice Promotes “Naruto” DVD with On-Pack Promo, Sweeps
Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”
About 100,000 packages of 10-ounce 24-packs of juice carry the Release Your Inner Ninja sweepstakes. People can register for a chance to win a $100 gift certificate for DVDs and key chains from Viz Media, the publishing, animation and licensing company that distributes the movie.
Registration is available on www.Langers.com through Dec. 21.
Select Langers juice packs also drive people to the Web site to see a sneak peek of the “Naruto” movie, which offers a preview of the ninjas in action. Coupons for Langers Juice are also being inserted into 100,000 “Naruto” DVDs.
The latest “Naruto” movie follows the tale of a young ninja who becomes a bodyguard for the actress Yukie Fujikaze. The ninja discovers that actress is really the princess of Snow Country, a magical realm that has been conquered by evil. The film is based on the popular anime and manga series, “Naruto” by Masashi Kishimoto.
Online marketing and print ads supports the sweepstakes. The Regan Group handles the sweepstakes administration, microsite and prize fulfillment.
