Krystal restaurants are encouraging customers to try its new product with a free music download offer.
The company is giving away two downloads from Universal Music Group with every purchase of its new Chik’N Stik’Ns or any combo meal through September.
To redeem the prize, Krystal will hand out scratch-off cards or receipts with a special code. Customers enter the codes at Krystal.com in the Krystal Lovers Lounge and select a tune.
The artist roster includes Fall Out Boy, The Killers, Sugerland, Bon Jovi, Weezer, among others.
“The Krystal brand is all about fun with friends and enjoying our food in multiples,” said Brad Wahl, vice president of marketing for the Krystal Co., in a statement. “What could be better for our Chik-loving customers this summer than enjoying their favorite meal in a whole new way…and receiving free music at the same time?”
Chik’N Stik’Ns are battered, fried pieces of chicken served on a stick that sell for $2.99. The item comes in a Krystal go-cup and is served with barbecue, ranch, honey-mustard or buffalo sauce. The new item is available in more than 400 Krystal stores for a limited time.
TV spots, P-O-P, online marketing, e-mail blasts, social network marketing and radio spots support the promotion. The Varson Group handles the TV and radio components, while The Johnson Group oversees P-O-P and Wicked PR takes care of online marketing, social network marketing and email campaign for the promotion.
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