Momentum Worldwide President-COO Bill Kolb takes on additional duties as COO of direct marketing agency MRM Partners Worldwide, Momentum’s sister shop under parent McCann Worldgroup.
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| Bill Kolb |
MRM recently won Microsoft Corp.’s estimated $250 million global CRM account.
Kolb replaces Steven Roberts, who left MRM Partners in February. Kolb was named Momentum president in February 2003 and has overseen management of Momentum North America since the abrupt dismissal of CEO Mark Shapiro and CFO Jerry Best in May 2003. Kolb has been COO of Momentum Worldwide since September 2002. He joined Momentum in 2001 to lead its Retail Marketing Group.
