Kodak Moves to Boost Printer Sales with Racecar Design Contest
Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.
A contest offers the winner a chance to design the paint scheme and have their name appear on NASCAR Nextel Cup driver Ryan Newman’s No. 12 Kodak Dodge for the Series 500 race at California Speedway on Sept. 2.
The winner also gets two tickets to the NASCAR Bush Series on Sept. 1 and Nextel Cup races, transportation, VIP access to the California Speedway and a Kodak EasyShare 5300 All-in-One inkjet printer.
Players enter at ThinkLikeRyan.com to create their design for Newman’s car using the templates provided. The designs must be entered by July 31.
An independent panel will judge the entries: 25% on creativity, 25% on use of the “think” concept, 25% on originality and 25% on artistic design.
The top five designs will be revealed live on Fox Sports Net’s “The Best Damn Sports Show Period” in August and posted at the site. The public will decide on the winner with voting held from Aug. 3 through 10. Each vote earns an entry into the sweepstakes with the winner receiving a Kodak NASCAR-licensed replica helmet autographed by Newman and a Kodak EasyShare 5300 All-in-One Printer.
The winning design will be unveiled during the weekend of the race at California Speedway.
PR and the Web support the initiative, spokesperson David Kassnoff said.
RealTime Media is administering the contest.
