KFC, Taco Bell, Pepsi Team Up on Philadelphia Eagles Sweeps
KFC, Taco Bell and Pepsi are triple teaming to run a Philadelphia Eagles sweepstakes with a grand prize of 2008 season tickets.
Eagles fans who buy a 32-ounce Pepsi in Philadelphia-area KFC or Taco Bell locations receive an Eagles 75th anniversary commemorative cup carrying a contest entry code. They can use the code to enter the sweeps on the Eagles site, PhiladelphiaEagles.com. The contest ends Dec. 10, with the grand-prize winner to be announced on the site on Dec. 14.
Several other prizes will be awarded throughout the 2007 season.
Ten fans will receive two tickets each for one of two Breakfast with Legends events. One winner will receive four tickets for a traveling party to the Eagles game against the Washington Redskins on Nov. 11. Three winners get tickets to a VIP tailgate party preceding the Eagles-Buffalo Bills game on Dec. 7. Other prizes include autographed replica Eagles helmets and jerseys.
The promotion is aimed to appeal to frequent buyers of fast food, primarily men aged 18 to 34.
A total of 180 KFC and Taco Bell restaurants around Philadelphia are participating, with 25% of them co-located. P-O-P advertising supports the promotion, along with TV and radio spots. LevLane is handling the creative aspects of the campaign.
